SearchCap: The Day In Search, June 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Analytics To Speak Bing Soon
  

  The Google Analytics Blog announced that they are currently adding support for Bing in the search referral reports. I actually noticed Bing showing up in the Google Analytics search referral reports this morning, on a limited basis. Google added that if you want Bing to show up now, you can add a custom configuration to [...]

• Attribution & The Customer Lifecycle: What Search Marketers Need To Know
  

  Too often, PPC campaigns are managed as though clicks and conversions take place within a vacuum, disconnected and unrelated to the customer engagement that occurs through other mediums and at other times. But PPC campaigns are tightly interwoven with broader marketing programs that reach customers over the entire customer lifecycle—across the web, in store, via [...]

• Remember That AdSense Publisher That Sued Google & Won? Well, He Lost
  

  In March, we reported that a Google AdSense publisher sued Google and won in court, based on a Huffington Post story. Well, it turns out that on May 22nd, Google took this publisher to appeals court and the court overturned the decision. Google’s lawyers showed how this publisher agreed to the Google AdSense terms [...]

• Borrell Shines Light On “Local SEM” Churn
  

  Google just completed its now annual local reseller symposium. A terrific event last year, I was unable to attend this year but heard from one attendee that there were many fewer resellers there than a year ago. Print yellow pages, newspapers, webhosting firms, stand-alone local sales channels (e.g., ReachLocal, Yodle) and a range of others [...]

• Useful Search Options Comes To Google Video
  

  Google Operating System noticed Google Video added the search options feature that recently came to Google Web Search. The search refinements, which are viewable by first conducting a search on Google Video and then clicking on “Show Options” include:

  TV View: List vs Grid View Video Duration: Short (0–4 min.), Medium (4–20 min.) or Long (20+ [...]

• Blind Search White Labels Search Results For Comparison
  

  Google Blogoscoped reports we have a new blind search taste test in town at blindsearch.fejus.com. The way this blind search test works is that you enter a query and you vote for the best search results without knowing who the search results came from. Unfortunately, the site was hit by a guy who “gamed the [...]

• Giving Credit Where Credit Is Due
  

  How your PPC efforts are tracked can have a significant impact on the programs performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 – 30% of the sales driven by paid search. Find out why and how to plug this hole.

• The Best Call Is A Local One
  

  When you call a business, would you rather dial a local number to talk to an actual human being or take your chances with the call-center mazes and lengthy waits frequently presented by 800 numbers? What, did I give away my answer? It’s basically an issue of human nature, and really there’s not much of a question. [...]

• Twitter To Offer “Verified Accounts”
  

  Finally, Twitter’s making a move toward verified accounts — with the news coming out from the service in response to reports it had settled a lawsuit with the manager of the St. Louis Cardinals, Tony La Russa, over how someone apparently impersonated him on the service. Twitter denies any settlement. Earlier today, St. [...]

• Twitter’s Real Time Spam Problem
  

  And so real-time search begets real-time spam. We knew this would happen, but it’s annoying and becoming a growing problem. Question is, will Twitter do anything about it, beginning with removing its “Trends” feature?I got an up close & personal look at how bad Twitter “trend spam” has become when this week, [...]

Search News From Around The Web:

Applications & Portal Features

• The Wars of Words on Wikipedia’s Outskirts, New York Times
• WSJ Passes MSN Money and AOL Finance As Web’s Second Biggest Finance Site, Nielsen, Beet.TV

Business Issues

• If Facebook Is Worth $10 Billion, Twitter is Worth $1.7 Billion, TechCrunch
• Microsoft Advertising Bing Through Google AdSense, Google Blogoscoped
• No trash cans for Google employees, MiamiHerald.com
• Yahoo’s Bartz Dings Bing; No AOL Deal Happening in The “Forever Future”, paidContent.org

Local, Maps & Mobile

• Improving Google Earth Base Imagery, Google Earth Blog
• Why we need to see the sea, Google LatLong

Link Building

• Improve Internal Linking with an Anchor Text Glossary, Daily SEO Tip
• Link Building – Finding the Right Site, SEO.com
• 8 Tips to get Domain Diversity (with the anchor text you want), SEOmoz

Paid Search & Contextual

• More countries go Western Union, Inside AdSense
• The PPC ROI Calculator: How To Forecast And Optimize Your PPC ROI, Search Engine Journal

Searching

• Chasing After Crude in China? Try Google, Wall Street Journal
• 3 Tools to Compare Google and Bing Search Results, Search Engine Journal

SEM Industry

• SEOmoz Interview – Lyndsay Walker on Bing, SEOmoz
• SEOmoz Interview – Cindy Krum on AdWords for Mobile, SEOmoz
• 4th Annual Search Engine Marketing Scholarship Contest Starts Today!, Marketing Pilgrim
• Eric Enge interviews Enquisite’s Richard Zwicky, Stone Temple
• Searchers Disappointed With Google Celebrating Tetris Over Honoring D-Day, Search Engine Roundtable

SEO & SEM

• Wikipedia Invades Google News, Michael Gray
• If at first you don’t succeed, let the search engine try, Jim Jansen
• Google Suggest Reputation Management Issues, Search Engine Roundtable
• Search, Social Media & UK Politics, Search Engine War
• What if a search for my business triggers "Did you mean?", YouTube

Social Media

• Jumping off the Social Media Cliff, Online Marketing Blog
• Paid Twitter Streams Are Here: Super Chirp, TechCrunch
• Twitter’s Innovation Drought, BusinessWeek

Video, Music & Image Search

Web Analytics

• Bing Added To Google Analytics Reports, Search Engine Roundtable
• Spotlight on Google Analytics features part 3: Motion Charts, Conversion Room

Other Items

• Bing honors D-Day. Google honors Tetris., Lewis Shepherd
• Mentor to Google founders dies ‘in swimming pool accident’, Telegraph
• Remembering Rajeev Motwani, Official Google Research Blog

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