SearchCap: The Day In Search, June 9, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Offers Duplicate Content Tips Roundup
  Struggling with duplicate content woes? Google’s done a blog post today to try and provide further advice and guidance. Among the highlights:…
• "Nobody’s Safe In Cyberspace": Stalking And Wikipedia
  The article, "Nobody’s Safe in Cyberspace," by Wikipedia editor and photographer David Shankbone details a personal ordeal he experienced with an online stalker. It’s a horrible story that involves intimidation and threats of violence. But as Shankbone writes there’s little recourse available to the one who is stalked and harassed…
• Kaiser Chooses Microsoft Over Google For Personal Health Records Initiative
  Kaiser Permanente, with is the largest HMO in the US, has selected Microsoft’s Health Vault personal health records initiative over Google in a big new test with Kaiser employees, according to the NY Times. If successful the offering could be extended to all of Kaiser’s almost 9 million members….
• No, Advanced SEO Does Not Mean Spamming
  Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have…
• Marchex Creates AdHere: National-Local PPC Ad Network
  Marchex, which has been investing heavily in the local search market, has now brought together its broad range of assets into a single PPC ad platform and network that it’s calling "AdHere." AdHere is intended both for brands and national entities trying to reach local consumers online, as well as…
• Travel Muse Brings “Discovery” To Travel Search
  The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice." Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re "empowered" with…
• Vertical Search Engine Healthline Launches “Semantic Ad Network”
  Vertical health search engine Healthline has introduced what it’s calling the Healthline Media Network, a contextual ad network for medical and health-related sites. According to the company, the new ad network will utilize Healthline’s “semantic health search technology” to better understand partner page content and do a better job of…
• Microsoft’s CEO Steve Ballmer Discusses The Future Of Media, The Company’s Strategy And Expresses Mystification Over What Google’s Doing In Mobile
  "We didn’t get to paid search first, and it turns out that’s the best part of the market," Microsoft CEO Steve Ballmer told Washington Post Editors as part of a meeting that explored a range of topics. Among other things, Ballmer discussed Microsoft’s strategy and mission statement, why it aspires…
• Google’s New Icon: It Sucks & Now You Can Submit Your Own
  As we’ve covered earlier, Google’s updated its icon recently to one it said reflects a "simple, playful and unique" brand. Today, the company has blogged more about the design change and calls for ideas from others. Good. Sorry, that new icon is just ugly to me, no matter how…
• Register Now For SMX Local & Mobile — Save $200 By Acting Today
  Register for SMX Local & Mobile today at the Early Bird rate of just $1095 for an All Access pass; you get all of the sessions, keynotes and networking events. In addition, you’ll enjoy all

Search News From Around The Web:

Business Issues

• Google Spending $250k/month On Outdoor Ads In Russia, TechCrunch
• Opening our doors in Lenoir, Official Google Blog
• Yahoo! Inc. Statement on Carl Icahn’s Letter of June 6, 2008, Yahoo Press Releases
• Icahn miffed at Yahoo response; Has Google envy too, ZDNet
• Inspiration Anyone? – Microsoft Advertising Video, Mel Carson
• Interview: Martin Sorrell, chief executive of advertising giant WPP, The Guardian
• Who Will Rule The New Internet?, Time

Link Building

• Link Building Tactics from White to Black, SEOmoz
• Google Says, Yahoo Directory Does Have PageRank, Search Engine Roundtable

Local, Maps & Mobile

• Google enables Location-aware Applications for 3rd Party Developers, Official Google Mobile Blog
• Cities in 3D Program spreads to Europe, Google Lat Long

Paid Search & Contextual

• Making Sense of Match Types, Yahoo! Search Marketing Blog

Searching

• Google and Euro 2008, Google Operating System
• Search Faster With Multiple Shortcuts, Alt Search Engines
• Powerset vs. Cognition: A Semantic Search Shoot-out, GigaOM

SEM Industry

• A Recap of SMX Advanced 2008, Karl Ribas
• SMX Coverage, Sorta, SEOish
• SMX Advanced Recap (The R. Kelley Version), SEOmoz
• The SMX Advanced Music Video, SEOmoz
• Answers to Your Questions, SEOmoz

SEO & SEM

• How Much of Your Site’s Traffic Should Come from Search?, Search Engine Guide
• How To Do Retargeting Cheaply and Build Branded Search Demand , SEO ROI Services
• 5 Reasons to Not Use Black Hat Tactics, Ramblings About SEO
• Diagnosing Web Site Architecture Issues from SMX Advanced, Search Marketing Standard
• Five Takeaways from SMX Advanced, Small Business SEM
• Get Free Links on Search Engine Watch!, SEOmoz
• International SEO from SMX Seattle, Search Marketing Standard

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 3 Best Desktop Backlink Checking Tools
• No, Advanced SEO Does Not Mean Spamming
• Keywords Without Ego
• Digg Submits Get Unlimited Time to Reach Front Page
• Tools for Spying on Competitors Search Marketing Tactics
• Link Lust: Site Rejuvenation
• Yahoo to "Optimize" My Paid Placement Accounts? No Way!
• Plurk: It Was Not Love At First Sight!
• The Five Essential Elements of Effective Social Media Marketing
• Interview with Eric Morris from Google
• 3 Simple Steps to Increasing Your Ads Click Through Rate
• What not to do! SEO Guide Complete Tips
• Top 15 Site Analytics Tools to Help Optimize Your Site
• The Internet Marketing DO List: Get Earning, Stop Talking
• Comparing How Commercial Different Search Categories are for Search Advertising