SearchCap: The Day In Search, June 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Roulette: McAfee Details Web’s Riskiest Search Terms Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Russian Roulette: McAfee Details Web’s Riskiest Search Terms
    Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things.
    This […]
  • comScore: Bing May Have Had Promising First Week
    Consistent with some what we’ve been seeing and hearing from other measurement firms, Bing appears to have developed a bit of momentum since launch. Out this morning is comScore data:
    Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period of […]
  • Google’s Anti-Trust Argument: We’re Part Of The Advertising Galaxy, Not The Search Solar System
    Slate’s “The Big Money” site lays out what is certain to be an interesting debate over the course of the next year: Google’s anti-trust position and how the company should be evaluated. Google argues, according to the piece, that it should be seen not in the context of search or even online advertising as a […]
  • Wolfram|Alpha’s First Production Update
    The Wolfram|Alpha blog announced that they will be updating their index of structured data today. In fact, they gave a very detailed explanation of what exactly they are updating. Unlike, Google, Yahoo or Bing, Wolfram’s updates are not necessarily web crawls, but rather Wolfram uses sources of data to build their index and […]
  • How To Use Long-Tailed Keyphrases in Your Linking Campaign
    What exactly is the long tail? Individually unimportant, but collectively significant according to Chris Anderson, who coined the term in 2004.
    Why is the idea of the long-tailed keyphrase so critical to your link building campaign?
    (Besides the obvious reason that is its very definition, of course.) It’s mainly because these keyphrases (which have been quite well […]
  • Bartz Continues Torpedoing Yahoo Search
    Yahoo CEO Carol Bartz has been talking a lot over the past two weeks about Yahoo and how it competes against Google and Microsoft. Each time she does, I feel like she’s digging the hole even deeper for Yahoo’s prospects in search. Rather than communicate a clear search strategy — which you’d […]
  • Hulu Hosting ‘Bing-A-Thon’ Tonight
    In less than two hours, you’ll be able to watch Microsoft’s latest promotional push for its new Bing search engine: a live “Bing-a-thon” that starts at 8:00 pm EST on Hulu.com.
    There’s no information about the Bing-a-thon on the Bing blog or the Hulu blog, but the AgencySpy blog describes the event as “an hour-long commercial, […]
  • Hitwise UK: “People Actually Using Bing”
    Following up on last week’s post on Bing vs. Yahoo traffic, comes new data from Robin Goad, Hitwise research director in the UK. If it weren’t the middle of the night there, I’d try and speak to him about it.
    Goad offers a range of observations and datapoints about how people are using Bing vs. Google. […]
  • Keyen Farrell Countersues Jeremy Schoemaker, Claiming Defamation
    Back in April, Jeremy “Shoemoney” Schoemaker filed suit against Google AdWords employee Keyen Farrell, saying that Farrell had violated his trademark on “Shoemoney” by using it Google ads. Today, Farrell is firing back with a suit saying that Shoemaker has defamed him.
    From the release put out on behalf of Farrell:
    If you searched […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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