SearchCap: The Day In Search, June 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Russian Roulette: McAfee Details Web’s Riskiest Search Terms Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things. This [...]
• comScore: Bing May Have Had Promising First Week Consistent with some what we’ve been seeing and hearing from other measurement firms, Bing appears to have developed a bit of momentum since launch. Out this morning is comScore data: Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period of [...]
• Google’s Anti-Trust Argument: We’re Part Of The Advertising Galaxy, Not The Search Solar System Slate’s “The Big Money” site lays out what is certain to be an interesting debate over the course of the next year: Google’s anti-trust position and how the company should be evaluated. Google argues, according to the piece, that it should be seen not in the context of search or even online advertising as a [...]
• Wolfram|Alpha’s First Production Update The Wolfram|Alpha blog announced that they will be updating their index of structured data today. In fact, they gave a very detailed explanation of what exactly they are updating. Unlike, Google, Yahoo or Bing, Wolfram’s updates are not necessarily web crawls, but rather Wolfram uses sources of data to build their index and [...]
• How To Use Long-Tailed Keyphrases in Your Linking Campaign What exactly is the long tail? Individually unimportant, but collectively significant according to Chris Anderson, who coined the term in 2004. Why is the idea of the long-tailed keyphrase so critical to your link building campaign? (Besides the obvious reason that is its very definition, of course.) It’s mainly because these keyphrases (which have been quite well [...]
• Bartz Continues Torpedoing Yahoo Search Yahoo CEO Carol Bartz has been talking a lot over the past two weeks about Yahoo and how it competes against Google and Microsoft. Each time she does, I feel like she’s digging the hole even deeper for Yahoo’s prospects in search. Rather than communicate a clear search strategy — which you’d [...]
• Hulu Hosting ‘Bing-A-Thon’ Tonight In less than two hours, you’ll be able to watch Microsoft’s latest promotional push for its new Bing search engine: a live “Bing-a-thon” that starts at 8:00 pm EST on Hulu.com. There’s no information about the Bing-a-thon on the Bing blog or the Hulu blog, but the AgencySpy blog describes the event as “an hour-long commercial, [...]
• Hitwise UK: “People Actually Using Bing” Following up on last week’s post on Bing vs. Yahoo traffic, comes new data from Robin Goad, Hitwise research director in the UK. If it weren’t the middle of the night there, I’d try and speak to him about it. Goad offers a range of observations and datapoints about how people are using Bing vs. Google. [...]
• Keyen Farrell Countersues Jeremy Schoemaker, Claiming Defamation Back in April, Jeremy “Shoemoney” Schoemaker filed suit against Google AdWords employee Keyen Farrell, saying that Farrell had violated his trademark on “Shoemoney” by using it Google ads. Today, Farrell is firing back with a suit saying that Shoemaker has defamed him. From the release put out on behalf of Farrell: If you searched [...]

Search News From Around The Web: Applications & Portal Features

• The Reader gadget, Inside Google Desktop
• Translating the world’s information with Google Translator Toolkit, Official Google Blog

Business Issues

• Google closing in on cheap renewable energy goal, Reuters

Local, Maps & Mobile

• Disneyland Paris in Street View, Google LatLong

Link Building

• Link Building with Bing, Vertical Measures
• StumbleUpon’s Su.pr URL Shortening Service Is Now In Private Beta (250 Invites), TechCrunch
• Whitehat linkbait, YouTube

Paid Search & Contextual

• Bing: Bang or Bust? Some PPC Data, Rimm Kaufman
• How Google’s “More Sponsored Links” Differs From Normal Google Ads, Search Engine Roundtable
• What You Need to Know about Google AdWords’ New Conversion Tracking Metrics, PPC Hero

Searching

• 70% Of Our Readers Like Bing, Search Engine Roundtable
• Cornell Removes Restrictions on Public Domain, 70,000 Images Added to Internet Archive Collection, ResourceShelf
• Malware & SEO hacking hits UK government, schools & universities, BlogStorm
• Yasni – Feature-Rich People Search Engine, Search Engine Journal

SEM Industry

• Evolution of SEO: A Decade of Perspective, AIM Clear Blog
• Google Openly Profiles SEOs As Criminals, outspokenmedia.com
• How Google Profiles SEO’s, Michael Gray
• The state of the UK SEO Jobs Market, The SEO Scoop
• Top Stories from SES Toronto: Day 1, Search Engine Watch Blog

SEO & SEM

• 4 Video Optimization Experts Dish Killer Tips, AIM Clear Blog
• 7 Rules for Writing URLs, Small Business SEM
• Google UK Search Shake Up – June 2009, Search Engine Roundtable
• Hanging / Dangling Web Pages Can Be PageRank Black Holes, BPWrap
• How to Compete with Yourself in the Search Engines and Win, Search Engine Journal
• How To Give Away Stuff And Make Money Doing It, SEO.com
• Large Site SEO: How to Waste Your #1 Ranking with Bad Formulas, Search Engine Journal

Social Media

• With Social Networking, Above All, Be You, Cre8PC
• Advertising on orkut, Orkut Blog
• Coming Soon: Facebook Usernames, Facebook
• Content Marketing Strategy and Social Media, Online Marketing Blog
• Could Twittering about your vacation put your home at risk?, USATODAY.com
• Major Policy Enforcements Happening on Facebook Platform Ad Networks Tonight, Inside Facebook
• Oxford University Press Dictionary Team Monitors Twitterer’s Tweets, ResourceShelf
• The Twitpocalypse is Near: Will Your Twitter Client Survive?, ProgrammableWeb.com

Web Analytics

• Back to Basics: Filtering out your own IP address, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Ashton Kutcher Just Tweeted My Client’s Story
• Hanging / Dangling Web Pages Can Be PageRank Black Holes
• How Google Profiles SEO’s
• Cuil Meets Wolfram Alpha – Gives Birth To Google On Crack
• The PPC ROI Calculator: How To Forecast And Optimize Your PPC ROI
• Linkscape vs Majestic: Which is better?
• How to Make WordPress More Secure from Hackers & Robots