SearchCap: The Day In Search, March 1, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Google: Click Fraud Is 0.02% Of Clicks
    Finally, we have a click fraud rate from Google itself: less than 0.02 percent of all clicks slip past its filters and are caught after advertisers request reviews. That low figure is sure to bring out the critics who will disagree. Below, more about how Google comes up with the…
  • Hard Data On Yahoo Panama From Avenue A | Razorfish
    Matt Greitzer and Chris Boggs of Avenue A/Razorfish have complied a report based on the experiences of 33 Avenue A | Razorfish since the release of Panama, Yahoo’s new search ad system. As you know, when Yahoo released the new algorithm, it changed the core foundation of how search ads…
  • Outside.in: Building The ‘Hyper-Local’ Internet
    The awkward phrase "hyper-local" is now embedded in the discussion about local search. It’s a phrase, for example, that online newspapers are using to describe their community strategies, and it’s a phrase that I may unwittingly have coined in 2005 (if I did, I apologize) to describe a category of…
  • Citysearch Buys InsiderPages
    VentureBeat is reporting that Citysearch/IAC is the mystery buyer of InsiderPages. A purchase price was not disclosed. The formal announcement will apparently come later today or early tomorrow [now confirmed, see below]. I would guess the purchase price wasn’t more than 2x what the investors put in (TechCrunch guesses $13…
  • Quintura Relaunches With New Interface
    Quintura recently relaunched with a new interface, which has been receiving a fair amount of comment. I originally wrote about the search engine back in November, and I was fairly lukewarm in my praise of it; while it was a nice idea, the interface held it back. Well, the relaunched…
  • Keane, Head Of Advertising Sales Strategy At Google Goes To CBS Interactive
    CBS Interactive has named Patrick Keane their new Executive Vice President and Chief Marketing Officer. Keane was previous Google’s Head Of Advertising Sales Strategy. He worked at Google for four years, where he was "responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer…
  • Good Cloaking, Evil Cloaking & Detection
    Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider "good" cloaking, the middle-ground territory…
  • How Spotplex’s "Trafficracy" Could Beat Digg But Probably Won’t
    Will today’s launch of Spotplex be the beginning of the end for Digg? Probably not, but this new social media site might prove a more civilized "trafficracy" alternative to the mob democracy of Digg. For those seeking attention and traffic, Digg has long been the crowdsourcing 800lb gorilla. Unfortunately, explosive…
  • Here’s What’s Different About Being Small
    Last week’s Small is Beautiful column asked, "What’s So Different About Being Small?" The answer? Time. Money. Knowledge. Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have…
  • Danny Sullivan’s Ad Age Column & Fast Company Debate
    I’ve been spreading the word about search in print recently and wanted to share more about that. At the end of January, I started doing a regular monthly column in Ad Age on search marketing. Meanwhile, this month I took part in a Fast Company debate about Google. For those…

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.directom.com/online-lead-generation/blog.php Justin Seibert

    New event listing: WV Connectivity is hosting a free search engine marketing basics Webinar for business owners and sales professionals at 12:30 on April 3rd.

  • http://www.auto-warranty-spy.com/best-auto-warranty.html sairajeswari

    This site deals with the Google search engine to search any information.
    automobile

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