Mar 1, 2007 at 3:26pm ET by Danny Sullivan
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Google: Click
Fraud Is 0.02% Of Clicks
Finally, we have a click fraud rate from Google itself: less than 0.02 percent
of all clicks slip past its filters and are caught after advertisers request
reviews. That low figure is sure to bring out the critics who will disagree.
Below, more about how Google comes up with the…
- Hard Data On
Yahoo Panama From Avenue A | Razorfish
Matt Greitzer and Chris Boggs of Avenue A/Razorfish have complied a report
based on the experiences of 33 Avenue A | Razorfish since the release of
Panama, Yahoo’s new search ad system. As you know, when Yahoo released the new
algorithm, it changed the core foundation of how search ads…
- Outside.in:
Building The ‘Hyper-Local’ Internet
The awkward phrase "hyper-local" is now embedded in the discussion about local
search. It’s a phrase, for example, that online newspapers are using to
describe their community strategies, and it’s a phrase that I may unwittingly
have coined in 2005 (if I did, I apologize) to describe a category of…
- Citysearch Buys
InsiderPages
VentureBeat is reporting that Citysearch/IAC is the mystery buyer of
InsiderPages. A purchase price was not disclosed. The formal announcement will
apparently come later today or early tomorrow [now confirmed, see below]. I
would guess the purchase price wasn’t more than 2x what the investors put in
(TechCrunch guesses $13…
- Quintura
Relaunches With New Interface
Quintura recently relaunched with a new interface, which has been receiving a
fair amount of comment. I originally wrote about the search engine back in
November, and I was fairly lukewarm in my praise of it; while it was a nice
idea, the interface held it back. Well, the relaunched…
- Keane, Head Of
Advertising Sales Strategy At Google Goes To CBS Interactive
CBS Interactive has named Patrick Keane their new Executive Vice President and
Chief Marketing Officer. Keane was previous Google’s Head Of Advertising Sales
Strategy. He worked at Google for four years, where he was "responsible for
developing and managing the strategic plans and relationships critical to
growing Google’s advertising customer…
- Good Cloaking,
Evil Cloaking & Detection
Is cloaking evil? It’s one of the most heavily debated topics in the SEO
industry — and people often can’t even agree on what defines cloaking. In
this column, I wanted to look at an example of what even the search engines
might consider "good" cloaking, the middle-ground territory…
- How Spotplex’s
"Trafficracy" Could Beat Digg But Probably Won’t
Will today’s launch of Spotplex be the beginning of the end for Digg? Probably
not, but this new social media site might prove a more civilized "trafficracy"
alternative to the mob democracy of Digg. For those seeking attention and
traffic, Digg has long been the crowdsourcing 800lb gorilla. Unfortunately,
explosive…
- Here’s What’s
Different About Being Small
Last week’s Small is Beautiful column asked, "What’s So Different About Being
Small?" The answer? Time. Money. Knowledge. Those are the three biggest
challenges a small business must overcome to achieve search marketing success,
and the three things that make small business search marketing unique. Many
small businesses have…
- Danny
Sullivan’s Ad Age Column & Fast Company Debate
I’ve been spreading the word about search in print recently and wanted to
share more about that. At the end of January, I started doing a regular
monthly column in Ad Age on search marketing. Meanwhile, this month I took
part in a Fast Company debate about Google. For those…
Search News Headlines From Elsewhere
Applications
Business Issues
Events Update & News
-
Maximizing the Impact of Paid Search Listings Webinar, March 8, Search
Marketing Now
- High
Rankings Search Engine Marketing Seminar, Minneapolis, March 15-16, 2007,
High Rankings
-
Search Engine Room 2007, Australia, March 20-21, 2007, Search Engine Room
-
Seodays Conference 20th – 21st March 2007 – London, Dave Naylor
- Search Marketing World
2007, Ireland, March 21, 2007, Search Marketing World 2007
-
Google AdWords Seminars Coming to Detroit March 27 & Minneapolis March 29,
eWhisper
- SES NY 2007,
April 10-13, 2007, Search Engine Strategies
-
SMX Advanced Opens For Registration & Two New SMX Shows Announced, Search
Marketing Expo
- Where’s Danny Sullivan
Speaking At In 2007?, Daggle
Local Search
Paid Search & Contextual
Searching
SEO
Social Media
Podcasts
Other Vertical Search
Other Stuff
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the SearchCap sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
New event listing: WV Connectivity is hosting a free search engine marketing basics Webinar for business owners and sales professionals at 12:30 on April 3rd.
This site deals with the Google search engine to search any information.
automobile