SearchCap: The Day In Search, March 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • comScore: Android Shows Strength As Mobile Web Usage Grows

    Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage:

    RIM showed modest growth while the iPhone’s growth, according to these figures, flattened. Meanwhile WinMo and Palm lost ground. Of course with the advent of Windows Mobile 7 and the fact [...]

  • A Practical Guide To Information Architecture Changes

    A change in information architecture (IA) can make or break your in-house SEO program . A successful IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]

  • Collecta Launches Mobile Version Of Real-Time Search Engine

    Collecta has just announced the launch of a mobile version of its real-time search engine. The mobile site is available at Like it main site, Collecta mobile includes real-time news, photos, and status updates from more than 10 million content sources — from Twitter to Flickr and CNN and blogs. The mobile site is available [...]

  • Watch The New Bing UK Commercial

    Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region. Here is that commercial.

  • Video: Does Google Own Us?

    Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done.

    The video is from the show “Hungry Beast” that airs in Australia on the ABC, 9PM Wednesdays. For more information [...]

  • PPC: Why You Need To Pay For Your Brand Terms

    When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they might balk [...]

  • Google Apps Marketplace Opens For B2Business

    Taking a page from, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho. Google [...]

  • Ride Don’t Drive: Google Adds Bike Directions To Maps

    Last night Google announced the inclusion of bike directions to car, public transit and walking directions options on Google Maps. According to Google Maps’ Shannon Guymon this was one of the most requested missing features on Google Maps. The new bike directions also provide a new view on maps (see below), one that is more “bike [...]

  • comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again

    The financial analysts were busy yesterday pushing out the comScore search market share data for February, which officially comes out later today. What the data show is: Google regaining some share “lost” in January and continued gains by Bing, albeit at a somewhat slowing pace. Yahoo lost some share again and so did Ask, while AOL [...]

  • Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not Fear

    Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...]

  • 71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2

    Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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