SearchCap: The Day In Search, March 11, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: It’s Official, We Own DoubleClick
  With the EU’s blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come   There may be a "reduction in headcount" as Google…
• EU Approves Google-DoubleClick Acquisition
  The European Commission has approved the Google acquisition of DoubleClick valued at $3.1 billion. The EU started their investigation in November 2007. The commission found that the "transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets."…
• Google Expects To Be "Very Significant" In Display Ad Segment
  Display advertising currently represents about 32 percent of total US online advertising according to the IAB. That’s roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the…
• Search Biz: DoubleClick To See Layoffs? Walmart Drops The "Google PC" & More
  Today in Search Biz: Those Linux-based "Google PCs" didn’t sell like hotcakes, says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal. The fight for IAC continues, DoubleClick may see layoffs after Google takes over, and Yahoo’s old CEO might be partnering with a Steven Spielberg-backed network…
• Optimize Local Events With hCalendar Microformat
  I’ve run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user-experience. I’ve previously recommended hCard…
• Judge Denies Punitive Damages In Viacom Vs. YouTube Case
  Viacom Denied Punitive Damages In YouTube Suit from the Silicon Valley Insider reports a US District Court has denied Viacom’s request for punitive damages against Google over the YouTube copyright claims. Judge Louis Stanton said "common-law punitive damages cannot be recovered under the Copyright Act," and denied Viacom’s action against…
• Search Illustrated: The Anatomy Of Successful Paid Search Ads
  Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This week’s infographic breaks down some of the main ways…
• 10 Tips For A More Effective Paid Search Campaign
  Chances are if you’re reading this you’re either running a cost-per-click (CPC) advertising campaign or are considering it. So you probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And…
• SMX Social Media Long Beach – Early Bird Expiring
  Marketing on social media sites. What works. What doesn’t. That’s what you’ll learn and SMX Social Media. And time is almost up to get a great rate on your ticket for SMX Social Media in Long Beach, CA, April 22-23. Register today to lock in the incredible early bird rate…

Search News From Around The Web:

Applications & Portal Features

• Google Announces 2008 Developer Events, Google
• How to back up your Gmail on Linux in four easy steps, Matt Cutts

Link Building

• 10 Good Links You Can Get in the Next 50 Minutes, Link Building Best Practices
• 65% of SEOs Prefer Old & Aged Links Over Fresh & New Links, Search Engine Roundtable
• Give A Warm Reception to Receptional Tool, The Link Spiel

Local, Maps & Mobile

• Chunghwa May Sell Chinese Google Phone, PC World
• MyVox Lets You Add Voice Notes to Google Maps, RockYou Widgets And More, TechCrunch

Paid Search & Contextual

• Reminder: Website Optimizer Online Seminar Tomorrow, Inside AdWords
• Do you have a problem with Google Adsense showing PSAs?, JenSense
• adCenter Analytics – How To Run Basic Traffic History Reports, adCenter Blog
• Eliot Spitzer, Pay to Play, ClickZ
• Google Promoting Content Network To AdWords Advertisers, Search Engine Roundtable
• Paid Search Briefing – March 2008 | Research, E-consultancy.com
• Save Time in AdWords – Copy Your Campaign Settings, PPC Hero

Searching

• Ask.com Scales Back to Target Its Core Customers, Info Today
• PeekYou: Openly edited people search, Pandia
• Searchme: A New Visual Search Engine, AllThingsD

SEM Industry

• SMX West 2008: Chloe Spencer WebProNews Videos, WebProNews
• Get Naked with Matt McGowan (Incisive Media, VP of Marketing), Compete
• Spying on Google: What is Spam? What is Relevant? Read This to Find Out, SEO Book
• New AdSenseAdvisor Comes to WebmasterWorld, Search Engine Roundtable
• SearchFest 2008 is in the books, Small Business SEM

SEO & SEM

• Creating Synergy in Your SEO Efforts, Search Engine Watch
• Google red cards Privila for gaming search engine, The Register
• MSNBot Again Failing Reverse DNS Test, Search Engine Roundtable
• Online Reputation Management Requires Cabinet War Rooms, Search Engine Watch
• Google Sitelinks Using Traffic Stats?, Google Operating System
• Webmaster Tools keeps your "messages waiting", Official Google Webmaster Central Blog

Social Media

• Authoritative Social Media Content, Stone Temple
• From the Quick Hits Dept.: Transferring Feeds Between Accounts, FeedBurner Blog
• Like Twitter, Chatterous offers instant chat, SeattlePi
• Sociable update, Joost de Valk’s SEO Blog
• SXSW Mark Zuckerberg Keynote, Techipedia

Video, Music & Image Search

• Hulu Launches with Warner, Lionsgate, NewTeeVee
• What Does YouTube Have Up Its Sleeve? Guess Right, And Win An iPod Shuffle, TechCrunch

Other Items

• Podcast: Google Banned From US Military Bases; Will Google Get 90% Of US Market , Daily SearchCast

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