SearchCap: The Day In Search, March 12, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Google Warning Against Letting Your Search Results Get Indexed
  The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material…
• WSJ: Google Testing TV Ads
  The Wall Street Journal is reporting (paid sub. required) that Google is now testing TV commercials that it sells, showing them to cable customers in Concord, California (a city best known to me as home for my mother and sister – guess I have an excuse to visit them more)….
• Google Rumored To Have Dish Networks TV Ads Deal
  Rumor: Google about to sign ad deal with Dish Networks from VentureBeat suggests that Google and Dish Networks are going to sign a TV ad deal. This news comes the day after we learned that Google Testing TV Ads. Right now this Dish Networks and Google deal is unconfirmed. We…
• Locals Only: New Column From Search Engine Land
  Our newest Search Engine Land column, Locals Only, launches today. Locals Only will appear on Mondays, covering local search, mapping, online yellow pages and other sites that help searchers pinpoint real-world merchants, service providers and other location-based entities. Columnists will look at both using local search services and how search…
• How Much Is ‘Local Search’ Really Worth?
  Journalists and financial analysts keep asking the question, "When will local search finally take off?" By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S….
• Linking Odds & Ends
  Today I have what I hope will be a helpful mashup of link building related notes, news, and tips. This is my attempt to hide that I couldn’t bear to write about link bait again, at least for another week. So onto my prediction of reciprocal Google Bookmark requests, linking…
• Webcast: Balancing Paid & Free Search Listings
  A quick alert for our SearchCap newsletter readers and anyone who visits Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March..

Search News Headlines From Elsewhere

Applications

• Yahoo Web Small Business Hosting Confirms .php Bug, AIM Clear

Business Issues

• Rumor: Google about to sign ad deal with Dish Networks, VentureBeat
• Newspapers and Radio Find Unlikely Ally in Google, AdAge
• Google To Lobby FCC About Spectrum Auctions, Web Pro News
• AOL’s Falco Offers ‘First Look’ Upfront To Advertisers, PaidContent.org
• AOL’s Shift To Ad-Based Model Paid Off With 454% Billings Growth, MediaPost
• Yahoo Velocity: Not all is dire in the land of Yahoo!, Compete.com Blog
• Software Notebook: What next for Microsoft in Web search?, Seattle PI
• Microsoft’s Search Slugfest, Business Week
• List & Rankings: Forbes Billionaires (Global) 2007; Google and Yahoo Guys on the List Along With Bill, Barry, and Others, ResourceShelf

Local, Mobile & Maps

• Google Showing Incorrect Versions of Mobile Pages, eWhisper
• Google Earth adds NZ roads, "global awareness" layers, Ogle Earth
• A bird’s eye view of mountaintop destruction with Google Earth, Official Google Blog

Paid Search & Contextual

• Your key to security and speedy responses, AdSense Blog
• Gone Phishing, YPN Blog
• Where do you go to complain about spammy Google adverts in the UK?, Currybetdonet
• Person v. Google Hearing, Eric Goldman
• 5 Lessons from Multivariate Tests on Google PPC Ads, Jonathan Mendez
• Google AdWords Change History Tool, eWhisper

Searching

• Restricting Search Results to a Date Range, Google Operating System
• The Right to Respond Should be a Fundamental Right of the Internet, Silicon Valley Watcher
• Google Plus: A Sign Of The Future Of Search, SEOmoz

SEM Industry

• The Tipping Point for SEO, SEO Book
• Difficult SEO Clients, ClickZ
• Negotiations and Client Sales for SEO Consultants, Stuntdubl
• The Snarky SEO Blog Chick Meme, In Search Of Stuff
• Ex Did-It Chief Bill Wise Lands At Remix Media Ad Network, MediaPost

SEO & SEM

• Add PageRank, Anchor Text, Link Status & NoFollow Data to Google’s Webmaster Central Link Tool, Search Engine Roundtable
• Another Look At Yahoo! "Quick Links" in Search Results, Search Engine Roundtable
• Google Patent Application Clustering Users for Personalization, SEO By The Sea
• Free SEO Course: What Is Search Marketing?, V7N
• How to get AdWords local clicks for free!, SEOptimise
• Link Building : Measuring Directory Value, Search Engine Journal
• Build Quality Links Using MeetUp.com, Search Engine Journal
• Are you using all the benefits of internal site search?, eWhisper
• SearchFest Presentations, SEMpdx Blog
• The Illustrated Guide to Duplicate Content in the Search Engines, SEOmoz

Social Media

• Kevin Rose on Digg Moderation Again, Google Blogoscoped
• Is There a Digg Bury Brigade or Clever Deceptive Programming?, Threadwatch
• MySpace launching Digg killer, Threadwatch
• Directory of Blogs by Birth Date, ResearchBuzz
• Technorati 100: What’s Hot in the Blogosphere, Read/Write Web
• Webcast: Ricardo Baeza-Yates from Yahoo Research Speaks at Oxford University About Social Media, ResourceShelf
• Explode!, Pronet Advertising

Other Vertical Search

• New error messages are live, Official Google Base Blog
• Overall Number of Picasa Photos, Google Blogoscoped
• Flickr Search Flatlines for 14 Hours and Counting, Techcrunch
• Earth viewed from books, Inside Google Book Search

Other Stuff

• Podcast: Google Doing TV Ads; Google Warns Against Search Results As "Content," UFO Search & More!, Daily SearchCast
• Twitter is Really Only an AIM Away Message for an Older Generation, Techipedia
• Yahoo! Search Blog Gets a Facelift, Yahoo! Search Blog
• Special Google Page for Cricket World Cup, Google Operating System
• Google for Educators, Google Librarian Central
• Classism at Google, Aaron Swartz
• Google’s Buses Help Its Workers Beat the Rush, New York Times