SearchCap: The Day In Search, March 12, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would […]

on March 12, 2008 at 5:46 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Open Letter To
    Google: Do The Right Thing, Divest Yourself Of Performics
    At long last, Google owns DoubleClick. In doing so, the company has done
    something else that many people would have never believed possible. Become an
    SEO. That’s right — Google’s in the SEO business now, selling services
    through DoubleClick’s Performics to people who want to rank well on — um…
  • News Corp.
    Appears To Close Door As AOL Opens One To A Potential Deal With Yahoo
    Monday News Corp.’s Rupert Murdoch seemed to say that he won’t be doing a deal
    with Yahoo, which argued that Yahoo had few options left in its bid to stay
    independent. However today, in an article in the NY Times, Time Warner Chief
    Jeffrey L. Bewkes said that he’s ready…
  • Search Biz:
    Google’s Project Management Tools, Iowa Seeks Microsoft & More
    Click Forensics gets $10 million in funding. An early Googler donates money to
    San Jose State. The fight to control IAC carries on. Disney doesn’t want AOL.
    Yahoo and Microsoft do research labs in Israel. A glimpse into the internal
    tools Google uses to manage products and Iowa passes…
  • Health
    Insurance Carrier Aetna Introduces Personalized Health Search From Healthline
    Vertical health destination and search engine Healthline has teamed up with US
    health insurance carrier Aetna to offer what the company is calling Aetna
    SmartSource — customized health search. The service, powered by Healthline,
    will roll out on Aetna’s member self-service website and offer personalized
    search results based on individual…
  • Eight Tips For
    Successful B2B Blogs
    Virtually all marketers have realized that blogs can be a powerful part of an
    overall search marketing campaign. This is especially true in the B2C
    marketplace, but what about for B2B focused companies? What do successful B2B
    blogs have in common? In looking at hundreds of B2B blogs, eight…
  • Using Wikipedia
    To Reveal Web Traffic Data
    Before investing time and effort in search rankings, and even before setting
    client expectations, it makes sense to gather whatever intelligence you can
    about the keywords you’d like to rank for. SEOs and webmasters have few
    reliable sources of information about the relationship between rankings and
    traffic. But Wikipedia’s traffic…
  • Linking Prowess
    For In-House Teams
    Linking is still de rigueur when optimizing for Google and all major engines.
    Linking strategies have run the gauntlet, from simple link exchange requests
    to buying links. For a good review of current best practices in linking
    tactics, I refer you to The Link Spiel by Debra Mastaler and…
  • Got Duplicate
    Content? Don’t Let It Dilute Your SEO Efforts
    "Water, water everywhere nor any drop to drink," laments a sailor adrift in
    Samuel Taylor Coleridge’s The Rime of the Ancient Mariner. The poor guy needs
    water to say alive—and he’s surrounded by it— yet if he drinks it, the salt
    content will kill him. As a search marketer,…
  • Building
    Referral Links While You Sleep
    Most webmasters have two goals for their online businesses: to be financially
    successful and to be self-sustaining. Ideally, webmasters want to be fully
    established and top of mind so the business they have supplies all the
    business they need. Sweet scenario if you can get it but the reality…
  • Message In A
    Bottle: Google Now Stores Messages For Unverified Webmaster Central Users
    Google Webmaster Central has announced that they now will have webmaster
    communication messages waiting for webmasters even if they have not yet
    verified their site in Google Webmaster Tools. Let me step back a bit and
    explain why this is incredibly important. In July 2007, Google released
    Message Center within…
  • "Google Earth
    Town" Nanaimo Wires Self To Google Maps To Drive Tourism
    How Google Earth Ate Our Town from Time Magazine highlights Nanaimo, a British
    Columbia town on Vancouver Island, also known as "Google Earth Town" or "the
    capital of Google Earth." Nanaimo has been plotting virtually all of their
    town’s data directly on Google Maps and Google Earth. From real-time
    firefighter…
  • Preview: Search
    Engine Land’s SMX Social Media Marketing Conference
    Last year in New York, Search Engine Land held its first SMX Social Media
    Marketing conference. I’ve been organizing conferences for nearly 10 years
    now, and this one was exceptional, if I say so myself. Every speaker blew me
    away with great ideas on how to tap into social media…

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.