SearchCap: The Day In Search, March 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads
Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to […]
- An Unprecedented Video Glimpse Into How Google Crafts Its Search Results
How does Google create its search algorithms, its recipes for making the listings and search results you get? For the first time, the general public gets a glimpse into the decision making process, through a video that Google has posted of one of its search quality meetings. The Video I was fortunate enough to witness […]
- Take The 2012 State of Search Marketing Survey
SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the […]
- SMX Advanced Workshops: Register by March 24 for Best Rates, Stay for Deep-Dive Training
Get the hottest ticket in search at the lowest rate possible by registering for Search Marketing Expo – SMX Advanced, the only marketing conference designed exclusively for experienced search marketers. SMX Advanced tickets sold out a full month before last year’s conference, so register by March 24 and secure your spot! As a bonus for […]
- Survey Paradox: People Like Google But Not What It’s Doing
Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn’t necessarily a contradiction or paradox […]
- Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. About […]
- 10 Optimization Secrets To Drive More Mobile Traffic From Facebook
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth rate last year (17% vs 16%). With US smartphone […]
- Google’s Easter Eggs For Binary, Octal & Hexadecimal
Log out of Google and search for [binary], [octal] and [hexadecimal] and you will see a little geeky easter egg. The easter egg shows the value of the results in that number systems. For example, here is a picture of searching for [binary]: When you convert that value, it returns 29,200,000 results. So there are […]
- How To Get The IT Team On Your Side
Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How To Stay Up To Date On Current News Via Social Media
- The Future of Retargeting, Remarketing and Remessaging
- Reddit Lands Former Facebook Engineer Yishan Wong As CEO
- Content Sharing, It’s Not About Influencers: More People Sharing To Smaller Audiences Provides More Impact
- Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort
- Vic Gundotra: Google+ Doesn’t Intrude On Social With Ads, Piss Off Developers By Changing APIs
Search News From Around The Web:
Business Issues
- Google Begins to Scale Back Its Scanning of Books From University Libraries, chronicle.com
- Google Scolded By SEC Over Timely Reporting In Canadian Drug Ads Case, Letters Show, Investors.com
- Facebook, Google to Stand Trial in India, Wall Street Journal
- Google’s moves raise questions about ‘don’t be evil’ motto, Mercury News
- On Loving and Giving Up On Google in Equal Measure, Danny Brown
- The Google that never was: how the search giant killed a 2007 redesign, The Verge
- Yandex opens offices in Europe, Yandex.Company
Local, Maps & Mobile
- Eric Chu Steps Away From Overseeing Android’s App Store, Jamie Rosenberg Expands Role – TechCrunch, TechCrunch
- New Satellite Imagery of Japan’s Disaster Areas, Google LatLong
- Google and Historypin launch online gallery to celebrate The Queen’s Diamond Jubilee, Official Google Blog
- Nokia likely to launch Windows 8 tablet PCs in 4Q12, say sources, digitimes.com
Link Building
Paid Search & Contextual
- Google AdSense Publishers Poll: Can You Make A Living Off Google?, Search Engine Roundtable
- Search Ads Pause Studies Update, Official Google Research Blog
Searching
- Video – Chomp CEO on App Search and Discovery, WebProNews
SEM Industry
- 10 Inbound.org Use Cases for SEO Specialists and Other Business People, SEOgadget.co.uk
- Global SEO Tactics & Translation Tips: “Dam” Good Interview With Bill Hunt, AIM Clear Blog
SEO & SEM
- The Web Developer’s Interactive Cheatsheet for SEO and the Open Graph, SEOmoz
- Mobile SEO: Managing Googlebot & Your Mobile Sites, Search Engine Watch
- Are SEO’s With Technical Knowledge Dinocorns?, Eric Lander
- Article Marketing Post Panda & 15 Article Directory Rankings Today, sem-group.net
- Google Venice – Happy Days for Local Businesses!, Epiphany Solutions
- Guidelines Proposed for Content Aggregation Online, New York Times
- How to Uncover 100s of New Longtail Keywords in Minutes, iPullRank
- Pagination and SEO, Webmaster YouTube Channel
- Understand and Rock the Google Venice Update, SEOmoz
- What I Have Learned After 3 Years of SEO & Blogging, Nick LeRoy
Social Media
- With Schemer, Google Plots to Bolster Its Social Efforts, Wired
- Facebook throws up roadblock for Google-hosted blogs, ZDNet
- Social Media:The Next Generation, Wall Street Journal
Video, Music & Image Search
- YouTube Finds a Way Off Schools’ Banned List, New York Times
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