SearchCap: The Day In Search, March 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads

    Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to [...]

  • An Unprecedented Video Glimpse Into How Google Crafts Its Search Results

    How does Google create its search algorithms, its recipes for making the listings and search results you get? For the first time, the general public gets a glimpse into the decision making process, through a video that Google has posted of one of its search quality meetings. The Video I was fortunate enough to witness [...]

  • Take The 2012 State of Search Marketing Survey

    SEMPO & Econsultancy have teamed up again this year to run the State of Search Marketing Survey. The survey will cover topics including budgets, marketing objectives, and the latest trends in paid search, search engine optimization (SEO), and social media. SEMPO and Econsultancy are asking those in the search and social communities to take the [...]

  • SMX Advanced Workshops: Register by March 24 for Best Rates, Stay for Deep-Dive Training

    Get the hottest ticket in search at the lowest rate possible by registering for Search Marketing Expo – SMX Advanced, the only marketing conference designed exclusively for experienced search marketers. SMX Advanced tickets sold out a full month before last year’s conference, so register by March 24 and secure your spot! As a bonus for [...]

  • Survey Paradox: People Like Google But Not What It’s Doing

    Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn’t necessarily a contradiction or paradox [...]

  • Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

    The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. About [...]

  • 10 Optimization Secrets To Drive More Mobile Traffic From Facebook

    One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth rate last year (17% vs 16%). With US smartphone [...]

  • Google’s Easter Eggs For Binary, Octal & Hexadecimal

    Log out of Google and search for [binary], [octal] and [hexadecimal] and you will see a little geeky easter egg. The easter egg shows the value of the results in that number systems. For example, here is a picture of searching for [binary]: When you convert that value, it returns 29,200,000 results. So there are [...]

  • How To Get The IT Team On Your Side

    Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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