SearchCap: The Day In Search, March 13, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Viacom Sues Google For $1 Billion Over Unauthorized Videos
  Viacom in $1 bln copyright suit vs Google, YouTube from Reuters reports that Viacom Inc. has confirmed they will be suing Google over "massive intentional copyright infringement" for $1 billion. The lawsuit has been filed in the U.S. District Court for the Southern District of New York, after claiming "a…
• Google Print & Radio Ads A Success All Around
  Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google’s Print Ads and Google’s Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have…
• Wize Up For Better Product Reviews
  Although most retail commerce still takes place offline in brick and mortar stores, most people use the web to research products before buying. And product reviews, whether from professionals or consumers who’ve actually bought and used products, can be a big help in making the right decision (or avoiding a…
• Report: Microsoft To Buy Tellme
  As previously rumored, Microsoft is apparently in talks to buy Tellme Networks, the voice services and automated directory assistance (DA) provider. TellMe has an enterprise business, which would be of value to Microsoft. But such an acquisition would immediately make Microsoft a potentially major player in the emerging ad-supported directory…
• First Web Search Creator Works At Google, Puts Books On Earth Map
  The Inside Google Book Search Blog has a post from Matthew Gray about how he designed a program to plot the world based on the "frequency of its locations mentioned in books." Google Operating System adds that Matthew Gray was the creator of the first ever web search engine, The…
• More Pictures Of Possible Google Phone?
  Garett Rogers spotted, as did Engadget, a forum post at MobileBurns with screen captures of a possible design for the Google Phone we have been watching….
• Google Stock Driven Up By "Put Options" Scam, Says SEC
  Indian Crime Ring Targeted Google in Online Fraud from Bloomberg reports that civil and criminal charges have been filed against three Indian citizens for allegedly manipulating Google’s stock price to make a profit….
• Paid Search: New Column From Search Engine Land
  Our newest Search Engine Land column, Paid Search, launches today. As the title suggests, Paid Search will focus on issues and tactics for marketers using sponsored search listings. Today’s debut features Andrew Goodman with an entertaining riff called Paid Search Back-Checks, Slays Dragons, Asks for Little in Return….
• Paid Search Back-Checks, Slays Dragons, Asks for Little in Return
  "Search isn’t sexy," claimed one Yahoo! exec at a recent Panama launch event. Poor guy. He must be working in paid search, like me. Because he’s flat wrong to say search in general isn’t sexy. Thinking in terms of myths and tales suitable to audiences of all ages, it’s…
• 3 Ways Social Media Marketing Helps SEO
  In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media…
• SEO: Real Skills That Can Protect Your Traffic
  Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That’s illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster…

Search News Headlines From Elsewhere

Applications

• Gmail storage counter disappearing for some?, Googling Google
• Google Calender Adds Weather Icons, Graywolf

Business Issues

• Key Yahoo Newspaper Consortium Player to Helm Philly.com, Future Sites, ClickZ
• Eurekster raises $5.5M for custom search engine, VentureBeat
• Why Google put a research lab in Poland, csmonitor.com
• Alt Search Engine Market Share Mashup, ReadWrite/Web

Local, Mobile & Maps

• Mobile Web Use Higher In The U.S. Than Europe, InformationWeek
• Marketers, Web Bigs Rush to Crack Local-Search Code, Advertising Age

Paid Search & Contextual

• Search Share Slipping, But Still Strong, SearchDay
• AdWords Editor 3.0 now available for Mac, Inside Google AdWords
• Pencil us in, Google AdSense Blog
• Affiliate Spam Liability is Fact Question–US v. Cyberheat, Eric Goldman
• How Do You Export Your Google AdWords Campaign, Search Engine Roundtable
• Is a Perfect Quality Score in Yahoo! Search Marketing Possible?, Search Engine Roundtable

SEM Industry

• Top 5 search engine marketing podcasts, Pandia
• Welcome to the Social Community for Search Marketers, Search Engine Journal

SEO & SEM

• When To Make A Landing Page – Affiliate FAQ, Shoemoney
• Keyword Research for Niche Terms, SEO Book
• DomainTools.com’s “SEO Score” and “SEO Text Browser” explained…, Small Business SEM
• Why Search Engine Optimization is Crucial for Your Small Business, 10e20
• If Your Page Ranks Well, You’d Better Be Messing With It, SEOmoz
• Common Internal Site Structure Issues, SEO Book
• How Long Does it Take a New Site to Rank in the Search Engines?, Search Engine Watch Blog

Social Media

• Another MyBlogLog exploit?, Matt Cutts
• Are You A MySpace Marketer? Check out MySpace Pros, Shoemoney
• Techmeme on Twitter, Micro Persuasion
• Improving Online Communities: MyBlogLog, Explode, OthersOnline, ReadWrite/Web
• Marketing Your Site on Yahoo Answers, Search Engine Journal

Video & Image Search

• Personalized Video: Divvio’s Preview Release; ChoiceStream and MeVee Too!, ResourceShelf
• Divvio Gets $3 Million For Multimedia Search and Discovery Service; Former AT&T CTO Founder, PaidContent.org
• How To Download Deleted YouTube Videos, InsideGoogle
• Skip past the thumbnails on Google Image Search, Boing Boing
• YouTube Search Result Integration, Google AJAX Search API Blog
• Blinkx to launch video search optimization wiki and handbook, Search Engine Watch Blog
• Is Web 2.0 Bad for Google?, Search Insider
• Inside Hollywood, Rifts Widen Over YouTube, Variety
• 18 Reasons why Google and YouTube are Guilty of Copyright Infringement, Google Watch
•  

Other Vertical Search

• Time to Search, Search With Time, ResearchBuzz
• Disney’s mommy portal, family.com, will be a winner, Charlene Li
• WikiSeek Launches Community Edited Search Engine, TechCrunch
• Farecast Deals Engine Launches, TechCrunch
• Merriam-Webster Online Adds Direct Links to Microsoft’s Live.com for Each Definition, ResourceShelf

Other Stuff

• Podcast: Viacom Sues Google For $1 Billion; SEO Skills To Protect Traffic, Local Search Value & More!, Daily SearchCast
• Gore launches ‘yoof’ TV, with a little help from Google, TimesOnline
• India: Google’s Orkut helps cops censor; new cyberterror law, Boing Boing
• The Internet Archive Needs Your Help in Capturing 2 Billion Web Pages, ResourceShelf
• Top 10 Search Terms in 10 Categories, February 2007, ClickZ
• SXSW: Chatting About Google’s User Experience, AppScout
• Lottery Winners, Idols, Superheroes And Sled Dogs Share Space In This Week’s Google Weekly Zeitgeist, Google Zeitgeist
• Google Trends Shows New Data, Google Operating System
• G Is For Googol (A Kids Math Book), Google Blogoscoped