SearchCap: The Day In Search, March 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Research: Yes, You Still Need To Keep Buying Search Ads

    Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this topic back in July of last year, when it concluded [...]

  • Tips For Growing Keyword Seeds With Excel Formulas

    Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to grow a single seed. In this [...]

  • 4 Reasons The Social Link Graph Will Have To Improve

    Those who are responsible for creating awareness of content take great pleasure seeing a shared link riding the waves across Twitter, Facebook, G+, or anywhere else the sharer wants to push it. And rightfully so. It is rewarding to see your efforts succeed and click traffic increase. But from a search results standpoint, there are [...]

  • Implementing Pagination Attributes Correctly For Google

    Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity [...]

  • Is Your Global Search Ecosystem Thriving Or Dying?

    Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke for an entire session on how and why you should use your [...]

  • How People Power (& Personalize) Bing’s Social Search

    The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results. Bing currently ties in data from both [...]

  • Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better?

    Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has been removed. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.webcaptain.com/ Las Vegas Web Designer

     Fantastic, excellent approach of implement your idea.anyway, once a again a great help and worth a bookmark and Keep posting.

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