SearchCap: The Day In Search, March 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Makes Campaign & Ad Group Targeting Improvements In its February release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the […]
Barry Schwartz on March 13, 2013 at 4:58 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Bing Ads Makes Campaign & Ad Group Targeting Improvements
In its February release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the release on February 18th, ad group targets overrode campaign targets. Now, both target settings will be considered together to improve ad relevancy and delivery. Here is the company’s summary of the change: If […] - Enhanced Campaigns: Product Listing Ads Now On Smartphones
Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligible to run on smartphones, product listing ad campaigns must be upgraded to enhanced. Below are two screenshots of how the ads are appearing: - Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less
Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work — even when there’s a PC nearby and readily available. These people are choosing to […] - Google To Double The Size Of Their Kirkland, Seattle Campus
Google is set to launch major expansion efforts to their Kirkland, Seattle office — home of many of the Google Webmaster Central team. The reports claim this will double the size of the existing office, making this one of largest Google offices outside of Google’s headquarters in Mountain View, California. The Kirkland office was […] - Live Blog Recap: SMX West 2013 Day Two
Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: […] - Will Google Now For iPhone & iPad Boost Google Search App Usage?
Engadget spotted and has archived a promotional video that suggests the Google Search App for iOS may be gaining Google Now support. That support might help boost usage of the Google Search App, which barely makes the iTunes Top 100. Google Now No Longer Android-Only? Google Now is Google’s predictive search assistant, which tries to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Relaunches Ad Dashboard With Expanded Analytics
- Andy Rubin Out, Sundar Pichai In, To Run Android For Google
- Google Dishes Out Big Bonuses: Eric Schmidt Gets $6M While Co-Founders Get Nothing
- FTC Updates “.Com Disclosure” Online Ad Guidelines
Search News From Around The Web:
Applications & Portal Features
- Gmail’s Old Mobile Sites, No Longer Available, Google Operating System
- More Ways to Experience Bing Desktop, The Bing UK blog
Business Issues
Local Search & Maps
- Apple’s iPad to fall behind Android as tablet war grows, news.yahoo.com
- Google Maps Guidelines Update: No Redirection URLs Allowed, Search Engine Roundtable
Link Building
- Are You Investing in Future Links?, Daily SEO Tip
Paid Search
- Announcing the New Editorial Insights Page!, Bing Ads Blog
Searching
- A new look for Custom Search control panel, Google Custom Search
- Facebook’s About Page Redesign Is A Trojan Horse For A Graph Search Data Grab, TechCrunch
SEM Industry
- Key SEO Habits to Stay on Google’s Good Side This Year, Performancing
- Why SEOs Hate Web Professionals (Mostly), Search News Central
SEO & SEM
- How To Maximize Your Google Author Rank, Search Engine People
- 5 Ecommerce Landing Pages: Good and Bad, Practical eCommerce
- 8 Tips to Make Your PDF Page SEO Friendly, Search Engine Journal
- 9 Irrefutable Reasons Why You Need SEO, Search Engine Guide
- A Landing Page Checklist for PPC Pros, PPC Associates Blog
- Bid Management: From Basic To Advanced, PPC Hero
- Google Grants Program: Impact of Recent Changes and Best Practices, RKG Blog
- Google: Big Brands Do Get Penalized & Are Not Treated Differently, Search Engine Roundtable
- Putting Together an SEO Team, AuthorityLabs
- SEO Audit Tips: 8 Examples of Why Your Source Code Matters, Search Engine Watch
- Team PR Versus Team SEO, Search Marketing Sage
- Top SEO Practices for Mobile Websites, StayGoLinks
- Where Does SEO Belong in the Overall Marketing Mix?, State of Search
- Writing Successful PPC Ad Copy – Building from Account Structure & Beyond, PPC Hero
Video, Music & Image Search
- Gray Background in Google Image Search, Google Operating System
- Video Snippets Vs. Author Images – Which Have Higher Click Through Rates?, Mike Blumenthal
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