SearchCap: The Day In Search, March 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Makes Campaign & Ad Group Targeting Improvements In its February release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the release on February 18th, ad group targets overrode campaign targets. Now, both target settings will be considered together to improve ad relevancy and delivery. Here is the company’s summary of the change: If [...]
  • Enhanced Campaigns: Product Listing Ads Now On Smartphones Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligible to run on smartphones, product listing ad campaigns must be upgraded to enhanced. Below are two screenshots of how the ads are appearing:
  • Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work — even when there’s a PC nearby and readily available. These people are choosing to [...]
  • Google To Double The Size Of Their Kirkland, Seattle Campus Google is set to launch major expansion efforts to their Kirkland, Seattle office — home of many of the Google Webmaster Central team. The reports claim this will double the size of the existing office, making this one of largest Google offices outside of Google’s headquarters in Mountain View, California. The Kirkland office was [...]
  • Live Blog Recap: SMX West 2013 Day Two Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: [...]
  • Will Google Now For iPhone & iPad Boost Google Search App Usage? Engadget spotted and has archived a promotional video that suggests the Google Search App for iOS may be gaining Google Now support. That support might help boost usage of the Google Search App, which barely makes the iTunes Top 100. Google Now No Longer Android-Only? Google Now is Google’s predictive search assistant, which tries to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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