SearchCap: The Day In Search, March 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features

    Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case. “This is a feature that we have to retire to introduce additional features [...]

  • US Subpoenas Apple For Details About Default iOS Google Search Deal

    The US FTC has subpoenaed Apple to provide documentation and information about Google’s presence on iOS as the default search engine. According to Bloomberg the FTC is also seeking similar information from handset makers and carriers. This arises in the context of the US government’s broad anti-trust investigation of Google. These “default search” deals are [...]

  • Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers

    Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click” were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for [...]

  • Akira Yoshizawa Google Logo – Modern Origami

    Today’s special Google logo is to honor the contributions of Akira Yoshizawa the individual credited with creating modern origami. The Google logo is made up of true origami, in fact, Google explained how they did it and how you can also make the origami on the Google blog. Akira Yoshizawa was born today 101 years [...]

  • 3 Step Model For Developing Insights Through Keyword Trends

    Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to your clients and the industries [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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