SearchCap: The Day In Search, March 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the next two years?” Today, I’m convinced the findings were not [...]
  • Facebook Talks About Ranking Results In Graph Search, Confirms Plans For Post & Comment Search Facebook’s engineering team is sharing some of the technical aspects of Graph Search, including a discussion today about how it indexes and ranks data via its Unicorn framework — the basis of its new Graph Search engine. In today’s blog post, Sriram Sankar talks about Facebook’s technical process for identifying and ranking Graph Search results [...]
  • Google Testing New ‘Search Within’ Tool; Also, Bigger URLs In Search Results Here are a couple current user interface changes that Google appears to be testing. Search Within The first one comes to us from Tecno-Net, and shows Google adding a “Search Within” command to its Google Instant interface. When you do certain searches — like [CNN], [Apple] or [Google] — one of the options that Google [...]
  • Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet) Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques. The Google SEO cheat sheet is in three steps: (1) How to make your search results look good in the search results. Google recommends you craft [...]
  • AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales — except in marginal cases. However Google studies [...]
  • Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting? In the last three years, on the heels of Apple’s debut iPad in 2010, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the paid search landscape. Consumers now rely on their tablets more than ever before to gain instant access to local business information, product details and reviews, [...]
  • 10 Things Most SEO Consultants Hate Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet peeves) about the industry and our clients. I’m sure you’ve had similar experiences to share with our community. I’ll go first, and list out 10 things that challenge and push [...]
  • The Recency Bump: In Retargeting Timing Is Everything In retargeting, as in life, timing is everything. There are two major factors that make search marketing so successful. The first is marketer control at the keyword level. That’s about as granular as intent-based advertising gets. The second is that search ads have immediate recency. Meaning, the time between user intent and ad impression is [...]
  • Live Blog Recap: SMX West 2013 Day Three SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear [...]
  • Need A Google Reader Alternative? Meet Newsblur With the shutdown of Google Reader having just been announced, the Web is full of discussion about where those of us who utilize RSS should turn next. I’m happy to report there’s a solution I already use and love: Newsblur. I have been a user of the completely Web-based Newsblur since 2011 and have been nothing but impressed. It’s easy [...]
  • Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux) Matt Cutts, Google’s head of search spam, announced at SMX West today that their Panda algorithm will soon be more integrated into their overall continuous algorithm updates. Meaning, the Panda refreshes that we have been tracking in detail will start to be less severe and noticeable to webmasters and SEOs. The Panda updates will be [...]
  • Google, Bing Both Gain Market Share In February [comScore] Core search activity was down in February overall, but both Google’s and Bing’s share of search activity in the U.S. were up during the month. According to comScore’s February U.S. search engine rankings, Google’s market share rose from 67 percent in January to 67.5 percent in February. Bing’s also rose month-over-month, from 16.5 percent to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

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SEO & SEM

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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