SearchCap: The Day In Search, March 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Facebook Passes Google (Again) As Most-Visited US Site: Hitwise
Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s happened.
According to Experian Hitwise, Facebook.com received 7.07% of all internet visits during the week that ended on March 13th, with Google getting 7.03%.
This compares visits between the two home pages — Facebook.com [...]
- Twitter Announces @Anywhere Platform For Web Sites
You may have caught this in Danny Sullivan’s liveblogging of Ev William’s keynote at SXSW today, but just in case … Twitter has introduced a new platform called @anywhere that will allow web sites to integrate Twitter features more easily.
The details seem a bit foggy to me, but it sounds like @anywhere takes many of [...]
- Live Blogging SXSW: Ev Williams Keynote
Live blogging from SXSW continues, with Twitter cofounder Ev Williams to take the stage shortly. Will he announce Twitter’s rumored ad plans, as expected? Stay tuned for the news.
Umair Haque of Havas Media Lab is doing the interview with Ev. Ev says he wanted to announce his new @anywhere platform, to integrate Twitter [...]
- Lowest Rate for SMX Advanced Seattle Expires This Week
The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires at the end of day Saturday, March 20th. Get your ticket to the conference exclusively for search marketing experts…and save $200. Register today!
Join us June 8-9 at Seattle’s Bell Harbor International Conference Center for an engaging and intimate conference. SMX Advanced is filled [...]
- Live Blogging SXSW: Social Search, A Little Help From My Friends
It’s live blogging time again from SXSW. Today, the Social Search: A Little Help From My Friends panel gets underway.On our panel today
Marc Vermut, Fine Point Solutions
Brynn Evans, Bolt|Peters
Max Ventilla, Aardvark
Ash Rust, OneRiot
Scott Prindle, Crispin Porter + Bogusky
Brynn starts off with a presentation (see her slides here). She’s been researching social interactions during search [...]
- Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought [...]
- Taking Sides In The Apple vs. Google Skirmish
Over the weekend the New York Times ran an article that summarized and largely substantiated all the rumor and innuendo about the increasingly contentious relationship between Apple and Google. A hot topic on Techmeme over the weekend, the following excerpt captures the essence of the piece:
While the discord between Apple and Google is in part [...]
- Cutts: Redirects Don’t Pass Full PageRank & More Takeaways
Eric Enge has an outstanding interview with Matt Cutts. I have read through the entire interview and pulled out four key takeaways, but there is a lot more to be learned from the interview. I’ll list my takeaways in order of what I find to be most interesting:
(1) Matt Cutts confirmed that a [...]
- Google Explains How Their Search, Ads & Apps Work
Google is trying to show the public how transparent they are, especially since the EU antitrust investigation. First, the Google European Public Policy blog had a post from Matt Cutts on Google’s transparency. And now I see Google has made a landing page at google.com/howgoogleworks.
The new landing page has three videos on [...]
- Report Proposes ‘Google Tax’ To Subsidize Local Media In UK
The massive Pew State of the News Media report, which Matt wrote about briefly, alludes to findings (previously published) that only 19 percent of online news consumers would pay for content. That number is actually larger than some figures coming out of consumer surveys. According to the Pew Internet and American Life Project’s survey [...]
- Redefining The Local Opportunity – Key Highlights & Takeaways From Borrell’s Local Online Advertising Conference
The “Business of Making Money” (is there any other kind of business, really?) Local Online Advertising conference held by Borrell Associates in NYC a few weeks ago represented, for me, a turning point in my own understanding of the “local opportunity” and how it will bear fruit. First, a disclaimer: in my experience, novel concepts [...]
- Google: “It’s Not A Bug, It’s A Feature!”
Google’s ad serving logic too often gives precedence to ads with higher bids over ads that exactly match the user’s search. Methods for managing this self-competition are inadequate. Google needs to fix this.
- Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World
Search engine marketing no longer exists in an online vacuum. In today’s multi-channel world, people search online, visit stores to test out products, return to the internet to compare prices and then complete purchases in-store, online or via a call center.
Over $155 billion worth of consumer goods was purchased online in the U.S. in 2009, [...]
- Google, Yahoo & Portals Are Top Online News Sources: Study
Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s [...]
- Google’s Pi Day Logo On 3.14
I can’t remember Google ever having a special “doodle” or logo for Pi Day, but that has changed today, March 14, 2010. If you visit Google.com today, you will see a special logo for Pi Day, which is celebrated by most on 3.14 – as you might understand.
Here is a picture of the [...]
- Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS
Mediagazer’s Megan McCarthy is presenting a short talk called RIP Jeff Goldblum: Truth vs. Web BS
. With computer in hand, here’s a live blogging of it, with some tips for those trying to ferret out truth from fiction.
On June 25 last year, Farrah Fawcett died. Then stories on Twitter and elsewhere about Michael Jackson [...]
- Google Looks To Shutter China Search Operation As Talks With Government Reach “An Impasse”
Yesterday I speculated about whether Google would be able to have it both ways: to remain in the Chinese search market and still live up to its bold proclamation that it would no longer comply with Chinese government censorship rules. The Chinese, all along, have given no indication that they intend to change their hard-line [...]
- Live Blogging SXSW: Can The Real Time Web Be Realized?
I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned.
Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and [...]
Search News From Around The Web:
- MySpace’s Mid Level Management Structure Is Crumbling, TechCrunch
- Exclusive: Yahoo’s Top Ad Money-Maker Bradford Leaving for New Job at Demand Media, AllThingsD
- New Offices to Support You Around the World, Facebook
- Should I Buy Links to Improve my Rankings, cornwallseo.com
- How To Get Backlinks Using WP O Matic WordPress Plugin, The SEO Scoop
Paid Search & Contextual
- Troubleshooting tips part IV: Ad controls and filtering, Inside AdSense
- Google Polling AdSense Publishers on Showing Pharmacy Ads, Search Engine Roundtable
- The future of display advertising, Official Google Blog
- Yahoo Search Marketing Tools at Risk with Microsoft-Yahoo Agreement, Antezeta Web Marketing
- Pi Day in Wolfram|Alpha, Wolfram|Alpha Blog
- A modest proposal for SEO training course standards, Best SEO Blog
- College Hoops: SEO Madness 2010 is Here!, Small Business SEM
- The Mahalo Paid Link Evidence Trail, Smackdown!
SEO & SEM
- SEO for Government: What Does Your Local Government Web Site Offer Visitors?, SEO By The Sea
- 5 can’t-miss SEO trends, iMediaConnection.com
- Data Visualization Techniques, SEOmoz
- Google’s Real Time Results Too Spammy?, Search Engine Roundtable
- Sharing advice from our site clinic, Official Google Webmaster Central Blog
- Taking stock of the SEO mindset, huomah.com
- The Importance of Keyword Consistency, Site Visibility
- Better controls for buzz in your inbox, Official Gmail Blog
- New Version of Digg Revealed, mashable.com
- One Analysis of the Google Buzz Mess, New York Times
- Twitter Expected To Take The Wraps Off Its Advertising Platform Today, TechCrunch
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