SearchCap: The Day In Search, March 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

    Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for [...]

  • Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality

    Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, [...]

  • Google: No, New TLDs Won’t Give You A Ranking Boost

    Google’s head of search spam, Matt Cutts, said on his Google+ page that using the new TLDs will not give you a ranking boost in Google. Matt Cutts said, “I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either.” [...]

  • Google Chrome’s Paid Link Penalty Now Lifted

    Google has lifted the 60-day paid link penalty Google Chrome was given the first week of January. Now if you search for [chrome], [browser] or similar searches, the Google Chrome landing page will once again show up on the first page of the search results. Here is a picture showing the page ranking in position [...]

  • Using Wordstream’s AdWords Performance Grader For An Instant Audit

    No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality Scorse, match type usage, etc. [...]

  • Web Searcher Behavior Quiz – Test Your SEO Knowledge

    Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.

  • March Madness: Stats, stats, stats!

    March Madness (an annual U.S. tradition where virtually all sports fans go crazy over college basketball finals tournaments) is underway. Want to keep track of what’s going on? There are many places on the internet to access statistics and other useful information as the games are played and teams move toward the Final Four games [...]

  • Search In Pics: Google Village, Tom Hanks At Yahoo & Google Cake

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Cake: Source: Flickr Tom Hanks & Yahoo: Source: Flickr Google Village: Source: Flickr Cadbury Chocolate [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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