SearchCap: The Day In Search, March 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Celebrates Its 14th Birthday Yahoo is celebrating its 14th birthday today with a trip down memory lane in the form of a short photo essay on the company blog. Here’s […]

on March 2, 2009 at 5:07 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Celebrates Its 14th Birthday

    Yahoo is celebrating its 14th birthday today with a trip down memory lane in the form of a short photo essay on the company blog. Here’s one of the photos — a shot of the Yahoo home page in 1995:

    There’s also a shot of co-founders Jerry Yang and David Filo which, perhaps accidentally, serves as […]

  • Microsoft Live Search Tests: Best Match And Categorized Listings

    The latest SEO talk this week has been all about Google’s algorithm changes that presumably favor big brands, but Microsoft Live Search has been experimenting with changes of its own that seemingly would help big brands the most (although ironically, big brands may not like it all that much). Today, I came across some interesting […]

  • New Tool Adds Twitter Search To Google

    A new tool takes us one small step closer to bringing real-time search, i.e., Twitter search results, to the Google interface. It’s called Twitter Search Results on Google, and it adds the most recent five tweets for your search query above Google’s regular search results, like this:

    (The tool is actually a Greasemonkey script for Firefox. […]

  • Looking For Session Ideas For SMX Advanced 2009

    Our twice sold-old SMX Advanced search marketing conference returns to Seattle this coming June 2 & 3. I’ll be producing the agenda to go up later this month. As part of that, I’m now accepting session ideas for the show. Pitching a great session idea is the very best way to speak at the show. […]

  • Yahoo-Newspaper Consortium Producing Some Mutual Gains

    When the Yahoo-Newspaper consortium was announced in early 2007 both Yahoo and the newspaper industry were stronger and in better shape than they are today. (That’s certainly true for newspapers.) Since that time Yahoo has suffered through the MicroHoo episode, gone through a couple reorgs, laid off a meaningful chunk of its workforce and gained […]

  • See Yahoo’s New Image Search Ads In Yahoo News

    A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads.
    I received a heads up from Gary Price that Yahoo is now showing image ads […]

  • Google Testing Single Line Sitelinks?

    Dan Sharp at the Search Engine War blog noticed Google testing a new type of Sitelinks format. Google Sitelinks are the links you find under some of the Google search results. Typically, they are listed out in two columns and four rows, directly under the display URL. To see it in action, […]

  • The Evolving State Of Social Media & SEO

    The thumbprint of social media on search engine optimization is evolving. It used to be that the big rage was figuring out how to develop link bait that had a strong chance of making the front page of Digg, Reddit, or other similar social news sites. The results were good, mostly in terms […]

  • Google Wishes Dr. Seuss A Happy Birthday

    If you visit Google.com today, you will see a special logo for Dr. Seuss’s birthday. The logo’s alternative text tag reads, “Happy Birthday Dr. Seuss! Courtesy of Dr. Seuss Enterprises.” Here is a copy of that logo:

    Clicking on the logo will take you to a search result set for Dr Seuss including web […]

  • Everything You Need To Know About AdWords Display URLs

    The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and has different editorial requirements than the rest of your ad.
    The display URL is also a prime candidate for […]

  • EveryZing Launches Automatic Metadata Generator For Multimedia

    Video search and SEO services provider EveryZing has introduced MediaCloud, an online service that automatically generates search-friendly metadata for video, audio and other rich media content. One of the big problems with rich media is that without accompanying metadata that describes the contents, video and audio files are essentially “invisible” to search engines.
    MediaCloud seeks to […]

  • Leveraging Social Media For Local SEO

    Myspace has quickly become the go-to site for many businesses that can not afford websites to create some kind of online presence. The ability to quickly create a profile, gather friends and customize the page by placing your logo on the page has attracted a lot of businesses.
    Of course search marketers were quick to […]

  • What France Can Teach Us About Search Success

    If you needed evidence that we’re living in the age of Google, look no farther than France. Ville d’Eu (more commonly known as simply “EU”) is thinking of changing its name in order to rank more easily in Google. Search for [EU], says the mayor, and information about the town is drowned out by […]

  • My Friendly Meet Up With Google Israel

    I had the privilege of meeting with the Google Israel team in their Tel Aviv office. Eyal Miller, the manager of the technology sector of Google Israel was kind enough to give me the office tour and introduce me to the people.
    As some of you know, Google has two offices in Israel. One in up […]

  • Search Biz: Google News Courting Legal Trouble?, Bold Predictions About Behavioral Ad Targeting & More

    Will the recent introduction of paid ads on Google News lead to legal issues for Google? That question is discussed today on ClickZ, where Sandra Baron of the Media Law Resource Center says publishers will be looking at what Google is doing:
    “A significant issue for content providers is whether or not what Google provides becomes […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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