SearchCap: The Day In Search, March 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Make A Great First Impression With Ad Copy + Landing Pages

    A good referral may still be the best way to find a consumer driven business. However, with more and more decisions being made online, it is increasingly important for marketers to manage their client’s images. Outside of reputation management, there’s an opportunity for a first impression to be made in paid search ads; but advertisers [...]

  • BrightLocal Conducting Local SEO Survey

    UK based SEO firm BrightLocal is conducting a local SEO survey. The survey covers the US, Canadian and UK markets and asks specifically about local SEO practices. We haven’t participated in formulating the survey questions but we’ll release the results when they become available in the next couple weeks. The survey essentially is trying to [...]

  • How To Define, Measure & Test Conversion Events

    It is a truth universally acknowledged, that a single website in possession of good traffic must be in want of conversion events. As much as this is a dreadful hack of the famous opening line to Pride and Prejudice – it is sadly, a truth not universally acknowledged among site owners. Even worse, large numbers [...]

  • The 15 Minute Paid Search Tune Up: 3 Quick Fixes

    In preparation for my upcoming appearance at SMX West as a PPC pro in the Paid Search Tune-up Clinic with the SMX Mechanics session, I’ve been thinking more about quick fixes for paid search marketing accounts. Next time you are waiting to get your oil changed, login on your laptop and consider these three 5 [...]

  • Yahoo Turns 16 Years Old

    On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced by founder, [...]

  • Top 5 Ways To Use Search For Branding

    Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct response channels are measured in terms of things like response rates, purchases, and consumer action. These metrics fit in neatly with search because it is measurable media that can be directly correlated to response [...]

  • Twitter Putting Focus On SMBs For Ads Growth

    Like Google before it Twitter hopes to tap the massive base of small and medium advertisers for ad-revenue growth. According to data in the Wall Street Journal, there are currently about 100 small advertisers using Twitter’s “promoted” ad products. By contrast there are “125 big brands” using the site to market their products or services. [...]

  • Google Trying To Minimize Collateral Damage From “Farmer” Update

    Google is aware that some “good” sites have been hurt by the recent Farmer algorithm update and is working to fix the problem already. That’s according to a story that focuses largely on Cult of Mac, an Apple-centric blog that lost 80% of its keyword rankings according to the Sistrix data that came out [...]

  • Google Doesn’t Sign Up As Facebook Ad Provider

    As of today, Facebook developers aren’t allowed to monetize their apps with ads from Google AdWords. And that news has many developers upset with some talking about abandoning Facebook altogether. The problem seems to be about Google’s decision — conscious or otherwise — to not accept Facebook’s advertiser agreement, which includes a variety of rules [...]

  • Now Accepting Session Pitches For SMX Advanced Seattle

    Do you have a topic you’d like to see covered in a session at SMX Advanced Seattle on June 7-8, 2011? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please [...]

  • Comments Made On Facebook To Appear On Sites

    Content sites that once benefited from raucous discussion in comments have complained that some of the conversation has been drained off by social media sites like Facebook and Twitter. Facebook today announced changes to its Comment Box widget that will plug the hole a little and keep at least some of the comments next to [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • DOTW: Google's Farmer Update: How should it have worked? – Some dodgy sites have been hit hard by the Farmer update. But some non-dodgy sites have also been hit hard — so bad that Google is already trying to fix that collateral damage. As the dust begins to settle on the Farmer update, a simple question for our "Discussion of the Week" — how should this update have worked? What did Google get right, and what did it get wrong?
  • What Happens When You Build 10,000 Dodgy Links to a New Domain in 24 Hours? – The type of SEO experiment which rarely gets blogged about – very interesting results from a spammy style of link building.
  • Google Farmer Update – Self Diagnostic Kit – I have been having lots of people contact me over the weekend panicing over whether they have been affected by Google’s latest algorithmic update “Farmer”. If you have relatively stable search traffic volume it is fairly easy to detect and I have a custom report set up to do the sleuthing work.
  • Google: We’re Working to Help Good Sites Caught by Spam Cleanup – From Google Fellow Amit Singhal: “We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem" he also states “no algorithm is 100 percent accurate.” But what are their real efforts (if any)?
  • Is there an argument to review Google’s link guidelines? – Of course, says Peter Young, and many will agree: "My argument isn’t that there are guidelines in place – far from it, We need guidelines – my main concern is that we are increasingly creating an industry often misaligned with that of other mainstream channels – siloed for the sole benefit of a Google algorithm which was originally created with the premise of rewarding good content and good content sites. However things have moved on – and maybe just maybe its time that to review things as just because we have always done things one way – doesnt mean that necessarily the best way….."

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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