SearchCap: The Day In Search, March 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Nathon Fillion Demonstrates His “Google Maps Pose”

    Last week on Jimmy Kimmel Live, actor Nathon Fillion demonstrated his Google Maps Pose. He described how he was outside of his new home and noticed that the Google Maps Street View car was approaching. He had to act fast and think up his “Google Maps Pose.” He then demonstrated the pose to the audience. [...]

  • iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3

    On the even of the iPad3 (or “HD”) Russian search engine Yandex released data on iPad usage in Russia. The company found that “iPad users accounted for about 1 percent of all internet users in Russia.” The majority were from the greater Moscow area. While the iPad is neither a PC nor a “mobile” device [...]

  • Search In Pics: Google Sheep, Bing Neon Sign & Google Pinata

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sheep at London Office: Source: Google+ Old Microsoft Hacky Sacks: Source: Flickr Android Pins: Source: [...]

  • Microsoft Advertising Begins Aggressively Courting Small Businesses For Search

    Microsoft Advertising has begun reaching out to a handful of search engine marketing (SEM) experts and small business customers, hoping to pair them up in the first part of an initiative to educate SMBs about adCenter and learn about their needs and challenges. “It’s an initiative to see how we can better support our small [...]

  • Dictionaries, Grammar & Feeds: A Rules-Based Keyword Generation Approach For PPC

    This article presents a rules-based approach for Keyword Generation using Dictionaries, Grammar, and Feeds. Essentially, Dictionaries define the various groups of words that are relevant to an account. Grammar defines how to combine them. Feeds define the data that may be changing regularly, like e-commerce inventory, store locations, etc. Readers may be able to generalize [...]

  • Google Analytics Now Data Sampling: What’s The Catch?

    Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling. The idea behind data sampling is commonplace in any statistical analysis: in order to get results faster, you analyze a sub-set of data to identify trends and extrapolate aggregate results based on the percentage [...]

  • Preparing Your Search Program For Mobile In 2012

    Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority of 18 to 34 year-olds owning a smartphone. [...]

  • A Framework For Maximizing The Agency/Retailer Relationship

    When it comes to managing search marketing campaigns for retailers, customizing support and services is as influential as managing the performance of campaign assets. With the fast-paced digital environment that we currently live in, it’s not only important for SEM agencies to understand how to analyze and optimize advertiser data, but also how to efficiently [...]

  • Day Three: Search Marketing Expo West 2012 Live Blog Recap

    SMX West day three is now over and I wanted to post the live blogging I have found throughout the day. You can also see day one and day two recaps. Here are some of the sessions that were live blogged today. Ask The SEOs – Open Q and A Forum, Driving Ecommerce & [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

SEM Industry


Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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