SearchCap: The Day In Search, March 20, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SES NY Day Four Coverage Recap
    Search Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their ‘pens’ by now, so I thought I share the final day’s live blogger sessions. Before doing so, I wanted to personally thank all the live bloggers from aimClear Blog, Alt…
  • Search Biz: New York Privacy Law May Set National Precedent; AOL Worth Half Of Yahoo? & Surprise, Google Still #1
    A privacy law taking shape in the New York legislature will make it a crime for internet companies to use personal information about consumers for advertising without their consent. And because of the generally boundaryless nature of the internet, it would effectively set a national precedent for companies collecting…
  • Branding Coming To Search In A Big Way
    Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the “branding and search” panel at SMX West last…
  • Yahoo Graphical/Video Search Ads Named Partner Results
    Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:…
  • Add Videos To Your Google Local Business Profile
    Stephen Espinosa notes that you can now add videos to your Google Local Business Center profile. Before hand, to get a video to show up in your profile, you had to somewhat get lucky. Now, you can add them manually. This is a great way to add customer video testimonials,…
  • Ten Strategies For Avoiding Search Marketing Burnout
    Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep…
  • Being Off-Topic, Off-Message, Or Off-Brand Can Be Good For Your SEO!
    Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand…
  • Can EveryZing Automate Video SEO?
    EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing’s ezSearch product lets media companies offer their users a single integrated search box for audio, video, images, and text. Once ezSearch has blended results into a unified database, the…

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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