SearchCap: The Day In Search, March 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • How To Snag A Sale From A Simple ‘Contact Us’ Page Getting website sales isn’t all about product pages and shopping carts. Many business owners forget there is a whole conversion funnel every visitor goes through before choosing whether or not to make a purchase on your site. One of the most important aspects of that funnel is the “Contact Us” information and page on your [...]
  • Yahoo Buys Mobile Startup With Big Search Chops Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds [...]
  • Google Trends Now Shows YouTube Searches Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for [...]
  • A Case Study In B2B SEO Keyword Analysis A few weeks back, Dr. Peter J. Meyers (“Dr Pete“) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears. It is an interesting piece of research, and I recommend reviewing it. My two key takeaways were: More Google-specific features, such as advertising and local results, [...]
  • SMX West: The Search Police Video With Google’s Matt Cutts & Bing’s Duane Forrester One of the highlights from the SMX West show a week ago was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” The panel featured Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. Matt (Bill) and Duane (Ted) both give presentations and then [...]
  • The Short Cutts: Matt Cutts SEO Videos With Quick Questions & Answers Google has published over 500 videos on the Webmaster Help YouTube Channel, most of those videos features Matt Cutts answering quick SEO related questions. Sometimes you want the quick answer from Matt Cutts and sorting through hundreds of videos with the average length of two to five minutes can take a while. That is where [...]
  • New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing [...]
  • The Full March Madness Bracket Shows In Google Search Results I suspect that most college basketball fans will be following the NCAA College Basketball Tournament on TV and via their favorite bracket contest website, but they could follow it via a simple Google search, too, if they want. As Google’s Dan Vanderkam shared this afternoon on Twitter, certain college hoops-related searches are now showing the [...]
  • Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages For advertisers using keyword level URLs, Google AdWords will soon be launching new ValueTrack features to help improve enhanced campaign performance by device. Based on feedback from advertisers, the new features will make it possible to direct users to a device-specific landing page at keyword level and enable better tracking of enhanced campaigns. The ValueTrack [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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