SearchCap: The Day In Search, March 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Stops Censoring In China, Hopes Using New Domain Meets Legal Requirements

    Beginning today, Google is no longer censoring results on its Chinese search engine, the company has announced. But rather than the expected “pullout” from China, Google hopes to continue operating within the country. It all comes down to whether the Chinese government decides operating off a Hong Kong domain — rather than the main Chinese [...]

  • Internal Linking Tactics For Users & Search Engines

    The internal linking structure of a website represents a wealth of (usually) untapped opportunity. Back link acquisition is always going to be fundamental to organic search efforts, but before reaching out across the vast web for links, look within. You may have more potential juice to leverage inside your own site than you would get [...]

  • Grab More Attention With Google’s New Search Ads

    At SMX West Google Senior Product Manager for Ads Quality Nick Fox offered a detailed look at several new PPC product offerings: sitelinks, product extensions and comparison ads. If you’re considering rolling any of these out, here’s the lowdown on how they work, along with some tactical tips. Sitelinks With sitelinks, up to four text links are [...]

  • Magnetic Brings Search Re-Targeting To The Masses

    Yahoo was the first of the major search engines to use search query data to inform and influence subsequent display ad serving. However, as Magnetic CEO Josh Shatkin-Margolis pointed out to me, that only works within the Yahoo network, not across the broader internet. He would know, having worked as a Director of Engineering at [...]

  • Bing Updates iPhone App

    Bing has announced they have updated their Bing iPhone App. The app can be downloaded on the iTunes Store for free and the new changes include: Overall bug, stability and usability tweaks Improved sharing with bookmarking results and pages Sharing via email as well Parental controls added to search results Private search option as well as search history options Turn [...]

  • Why The “Location Wars” Spell Trouble – & Opportunity – For Local SEO

    How mobile check-in services might end up dominating local search results (and some great tips about bowling alleys).

  • Stat Rant: Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?

    Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that Twitter [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

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Social Media

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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