SearchCap: The Day In Search, March 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Microsoft Shows Off Coming Improvements To Bing App’s Voice Search Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones. The demo, reported by MSFTKitchen, shows a substantially faster and more accurate voice search experience that also performs better in noisy situations. In the demo, Bing’s new voice search system appears to [...]
  • Google Pushes Google Search App With Commercials The commercial in the middle of an episode of “Worst Cooks In America” this weekend caught me off-guard. Was that an ad for the Google Search App? It sure was, and the restart of Google’s campaign to push its cross-platform search tool. It was the first time I spotted this particular campaign on TV, though [...]
  • How To Determine Your Mobile & Geo Bid Multipliers For Enhanced Campaigns As every search marketer should be aware by now, AdWords enhanced campaigns now allow you to set campaign-level bid multipliers for your mobile impressions, and also by geo. While mobile bid multipliers seem to be more of a step backward compared to mobile targeted campaigns, geo bid multipliers are actually a nice feature and definitely [...]
  • Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions You may have missed Google’s quiet and brief announcement that starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will have to use the call extensions feature instead. Google states in the announcement, “We are making this change to foster a safer, more [...]
  • Google Webmaster Tools Improves Verification Reporting & Process Google announced they have added three improvements to the Google Webmaster Tools verification system. View Verification Methods Now, you can not only see who the verified users on your sites are, but the verification method they used to achieve that status. Where appropriate, the verification details will have links to the correct URL on your [...]
  • Search In Pics: Google Wonder Girls, Fish, Cylon & Seniors Workshop In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Seniors Workshop: Source: Flickr Google Fish: Source: Google+ Google Wonder Girls Sign: Source: Flickr Games [...]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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