SearchCap: The Day In Search, March 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft: We Can Be ‘Riskier’ With Search

    Talk about finding a silver lining in dark search clouds: In two recent interviews, Microsoft has talked up its third-place position in search engine market share as something that gives the company more freedom than Google to take risks. It started last week with a Bloomberg report quoting Steve Ballmer: “Google does have to be all [...]

  • Yahoo Brings Back Chief Marketing Officer Position

    Yahoo has named Elisa Steele as the company’s new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing. Yahoo hasn’t had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish the [...]

  • One Week Until SMX Search Analytics – Sign Up Today and Secure Your Spot

    Our next Search Engine Land conference – SMX Search Analytics – will be held next week in Toronto. Join us and you’ll learn actionable tips, best practices and pitfalls to avoid from accomplished search marketers who have implemented search analytics in their organizations. This is a “must-attend” conferenence for search marketers looking to quantify [...]

  • Google StreetView ‘Naked Child’ Incident Reveals Anxiety About Technology

    There were a couple of stories over the weekend and today about the capture on Google StreetView of images of a naked toddler. Here’s the original UK newspaper report: The Independent on Sunday alerted the internet search giant after finding the image of the toddler, playing at a family summer picnic in a [...]

  • Savvy Advertisers Get Vertical For Local Results

    In a struggling economy, there is even greater competition among businesses for the almighty dollar. It is the epitome of the expression “survival of the fittest” when you see which businesses will close shop and which will find ways to succeed. What ultimately separates the two is the ability to see the opportunity in an [...]

  • Big Brand Media Wants A Google Bailout

    It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

  • For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising

    TechCrunch has a guest article today about internet advertising that sounded interesting until I got to the part about search ads as “misdirection.” At that point, I realized the author apparently knows little about search advertising — and since that’s the bulk of online advertising sold, it put into serious question [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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