SearchCap: The Day In Search, March 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions
Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep [...]
- New Ruling May Mean More Googling In Court
A federal appeals court ruling this week may open the door for judges to increase their use of search engines during court cases. Monday’s ruling authorized a judge’s use of Google to “confirm an intuition about a matter of common knowledge,” according to Reuters.
The case in question was a criminal matter in which the defendant [...]
- Yahoo! Launches Search-Based iPhone Apps, Including Sketch-A-Search
When Yahoo and Microsoft announced their partnership to replace Yahoo organic search index with Bing’s, Yahoo CEO Carol Bartz said that while Yahoo would no longer crawl and index the web, they would own the search experience and continue to innovate there. I was skeptical. There’s only so much innovation a search engine can do [...]
- Are Specialists The Future Of Link Building?
The cookie cutter approach to link building has never really worked.
You can’t apply the identical linking strategy for one site to another site. Even so, services that sell that exact thing have flourished. I really can’t believe people are still buying link building packages from cheapest-priced, overseas vendors/workers who can barely type, and don’t speak [...]
- How To Use Social Media Monitoring Tools To Build Relationships And Links
Social media monitoring is the practice of monitoring social media for topics and mentions that are of interest to your company or brand. Social media monitoring is generally discussed with in the context of online reputation management. However, social media monitoring can also be used to help promote a brand, aid customer service, contribute to [...]
- Google Wins Legal Battle Over AdWords Trademark Issue In Europe
European luxury goods maker LVMH (Luis Vuitton) sued Google in France over its AdWords policy allowing third parties, including LVMH competitors, to bid on its trademarked terms as keywords. The case originally arose when marketers bid on “Louis Vuitton” and turned out to be selling counterfeit Louis Vuitton items.
The company won in France’s highest court, [...]
- Akira Kurosawa Gets A Google Doodle, But Not On Google.com
If you visit Google UK, Google Israel or many of the international Google properties, you will find a special Google Doodle for Akira Kurosawa. Akira Kurosawa was a Japanese film director and producer, he was awarded the Academy Award for Lifetime Achievement in 1989. He was known as “one of the most important [...]
- Even If Google Leaves China, You Shouldn’t
Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.
Google is not the first western company to fall out with the Chinese government nor [...]
- Google Testing Hotel Prices In Google Maps
A “small portion” of Google Maps users may see the latest experiment on Google Maps: the addition of hotel prices as part of the business listing information. You’ll know that you’re one of those users if you see an interface like this next time you search for hotels on Google Maps:
The pricing information comes from [...]
Search News From Around The Web:
Applications & Portal Features
- Google Reader To Support HTML5 Audio & Video Elements, Search Engine Roundtable
- Yahoo takes down signs on 101, SiliconValley.com
- China Calls Google’s Bluff, Blocks “Certain Sensitive Queries” From Hong Kong Site, TechCrunch
- Google China Update: Mobile Users Can Still See Unfiltered Results, blogs.sfweekly.com
- Google criticises Australia on internet filter plan, AFP
- Yahoo! Announces John Chapple Will Not Stand for Re-Election to Board, Yahoo Press Releases
- Yet Another Yahoo Director To Leave, paidContent.org
Local, Maps & Mobile
- Google Says Local Intent is Behind One-Third of Mobile Searches, Mobile Marketing Watch
- 10 Ways All Employees Can Contribute to Link Building, Search Engine Journal
- Link Magnets: A New Paradigm in Link Acquisition, SEOmoz
- SEO 101 – Part 13: Everything You Need to Know About Links, Search Engine Guide
Paid Search & Contextual
- Alert: 30 days before major v13 sunset, AdWords API Blog
- New Facebook Policies Clamp Down on ‘Loose’ Ad Copy, ClickZ
- Troubleshooting your AdSense for search box, Inside AdSense
- Yahoo’s Display Ad Target: Neighborhoods, Forbes
- Directory Search Just Got Better with Best of the Web, www.prweb.com
- My chat with Google News founder, Krishna Bharat, with video, Washington Post
- Tools for Your Food Revolution, Wolfram|Alpha Blog
SEO & SEM
- 301 to 404 gets 200 – oops! (From the Forums), Bing Webmaster Center Blog
- Should we be worried about a penalty if we quickly removed hacked content?, YouTube
- How can I get Google to index more of my Sitemap URLs?, YouTube
- SEO Freelancers – How to be a successful freelance SEO, BlogStorm
- When SEO Is Not Really SEO, Search Engine Journal
Video, Music & Image Search
- YouTube Axes Its RealTime Toolbar Experiment, TechCrunch
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Top 100+ Link Building Resources
- 8 Ways Affiliates Can Benefit from Twitter
- How we made $1 million for SEOmoz with one landing page and a few emails
- Essential Resources In My Internet Marketing Toolbox
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.