SearchCap: The Day In Search, March 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The State Of Search Engine Marketing 2010
It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow [...]
- Google China: Congressional Praise; Microsoft Supports Tyranny & Google Eats Poo Cartoon
The reactions to Google’s partial withdrawal from China continue. Yesterday, there were hearings in the US Congress where representatives showered praise on Google while competitor Microsoft was said to be supporting tyranny. Meanwhile, there is a nice round-ups of reactions from China folks on the web, including a great cartoon of something you never see [...]
- Google Now Offering “Remarketing” To All AdWords Advertisers
Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.
The benefit of this is being able to reach consumers, throughout [...]
- Microsoft Announces Raft Of New Bing Features: Improved UI, More “Answers” And Of Course Foursquare
I think there’s no question that Bing is a success. People had widely expected it to fail (as Live Search had) when it entered the market. Instead it has steadily gained share and has even prompted some UI enhancements and changes from Google. Google is not “threatened” by Bing in any real way (today). But [...]
- Google Bug & Slow PR Leads To Chinese Hack Rumors
Yesterday, several blogs noticed that the Google executives page was showing up in Chinese language. The initial suspicions was that someone upset about Google’s decision to redirect Google China to Google Hong Kong and they hacked the page to show in Chinese.
As more reports came out, some users noticed the page was also coming [...]
- Sports Fans Score Big Wins With Video Search
Each year, the number of college basketball fans that flock online to view games for March Madness continues to grow. Experian Simmons Data Stream confirmed that use of streaming online video among March Madness fans rose 23 percent from the start of the 2009 tournament through the championship game. In 2010, Unicast found before the [...]
- Essential Competitive Intelligence Platforms For Your PPC Toolbox
It’s important to keep a well-stocked search marketing toolbox. Third party technology vendors offer a wide variety of discovery and management tools and are absolutely vital in the research phase. A few weeks ago we took a look at some tools that allow you to upload and then track keywords on major search [...]
- SES New York Day Two Coverage
SES New York 2010 has now completed the second day of sessions and below is the live coverage I have found for the event.
Advanced B2B Search Marketing from SES NY 2010, Search Engine Roundtable
Automating Twitter, outspokenmedia.com
Automating Twitter from SES NY 2010, Search Engine Roundtable
Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently, [...]
- Got Questions For Big Players In Local Search?
Next week, I’m moderating a session at the Where 2.0 conference involving big names in local search: Bing, Google, Yahoo and Yelp. Got some questions you want put to the panel about current challenges in local and where things are going? Let me know!
The panel, The Big Picture, from the Big Players, begins at 2pm [...]
Search News From Around The Web:
Applications & Portal Features
- Updates in Your Groups, Yahoo! Groups Blog
- Downtime for Wikipedia as Data Center Overheats, Data Center Knowledge
- Google adds Twitter feed in China, again defying that country’s rules, Los Angeles Times
Local, Maps & Mobile
- Food and Cooking now on Yahoo! Mobile Homepage, Y! Mobile Blog
- Google Product Search Mobile – Look for the Blue Dots, comparisonengines.com
- Q. and A. With Jeremy Stoppelman, C.E.O. of Yelp, New York Times
- Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His Role as Business Outreach Manager & How Business Can Succeed on Yelp, Search Marketing Blog
- SEO 101 – Part 14: Everything You Need to Know About Link Anatomy, Search Engine Guide
- Tips for Searching the Internet for That Long-Lost Friend, New York Times
- I Used Wolfram Alpha (and it helped), Matt McGee
SEO & SEM
- Surviving a Site Migration [An SEO's Guide], seogadget.co.uk
- Creating and Analyzing Image Ads, PPC Hero
- Google Cache URLs To Be webcache.googleusercontent.com?, Search Engine Roundtable
- Google To Continue Site Performance Stats By End Of Week, Search Engine Roundtable
- Hiding Your Business Address Is A Guaranteed Way To Lose Ranking, Nifty Marketing
- Local Search Recipe: How to Track Local Analytics With WordPress…And Make Pies, Search Engine Journal
- Meta tag authentication frustration resolved (From the Forums), Bing Webmaster Center Blog
- Qualifying SEO clients; keeping Pareto at bay, Search Engine Journal
- SEO for Office Documents – Optimizing Word, PowerPoint, and Excel Documents for Search, seoconsultants.com
- Obama’s Twitter Account "Hacked", Slashdot
Video, Music & Image Search
- We Interrupt Our Regular Programming: YouTube is Down, mashable.com
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- There is No Duplicate Content Penalty
- Are rankings a reliable metric for SEO success?
- Surviving a Site Migration [An SEO's Guide]
- Warning: Don’t Use Google Maps Service/Home Business Tools Yet
- Good SEO
- SEO for PDF – Optimizing PDFs for Search
- SEO for AJAX
(Some images used under license from Shutterstock.com.)
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