SearchCap: The Day In Search, March 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mouse Map: Yahoo’s Big Purple Door: Honeycomb At GooglePlex: Writely Google License Plate: Yahoo Bus [...]

  • Updated: Is “FaceSense” Forthcoming?

    Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me [...]

  • How To Make Your Statistics Skimpy Yet Meaningful

    “Statistics are like a bikini – what is revealed is interesting but what is hidden is crucial. ” – Aaron Levenstein, Associate Prof. emeritus of Business, Baruch College. Statistics tell us about general trends and properties about our data but often they hide information that would give key insights. The goal of every analyst then is [...]

  • How To & When To Use Product And Sitelink Ad Extensions

    A few weeks ago, we went over the pros and cons of using Phone Extensions and Location Extensions in your AdWords campaigns. This week, I’d like to finish up our AdWords Extension feature by running through the best practices for using Site Extensions and Product Extensions. Using Product Extensions In Adwords Being in the travel [...]

  • Five Visionaries Sum Up The Future Of Search

    For the past several months in this column, I’ve been asking a number of people the same question: Where will search go from here? For the next two columns, I wanted to sum up what came out of those conversations and find the common themes. A Shift In Our Expectations Of Success A number of [...]

  • Was Android Tablet OS (Honeycomb) Rushed to Market?

    Google said that it’s not going to release its tablet version of Android, Honeycomb, to the broader market for several months yet. This comes despite the fact that an onslaught of Android tablets using the software have been announced, some of which are now hitting the shelves (e.g., Xoom) Big mobile hardware makers and close [...]

  • Official: Facebook Not Testing Web Search Box, Says Malware Might Be To Blame

    Facebook is not testing a second search box on its website and says anyone who sees such a thing might be the victim of malware or some other kind of third-party app. Earlier today, an article on All Facebook showed a user-submitted screenshot that included a second search box adjacent to the regular search at [...]

  • Google Morphs AdWords Offering For Major Motion Picture Studios

    Google has announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases. It will allow them to embed the trailer into their ad, and have it automatically come up first when someone searches for the title, or some variation of it. When someone clicks, Google [...]

  • Google Wants TV Show Owners To Start Tagging Video

    Google is encouraging TV show owners/providers to begin tagging their online videos with several new fields that can be used in both video sitemaps and mRSS feeds. The new fields include specific data for identifying the show/series title, season and episode numbers, premiere date and more. Google’s blog post explains and shows the correct code [...]

  • Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers

    Google has won a $1.6 million settlement against five defendants that it sued in December 2009 over the use of Google’s name in what the company called “a widespread Internet advertising scam.” Today’s decision involves five of the 50 defendants that Google originally sued: Bloosky, Just Think Media, Crush, Hyper Interactive, Search 4 Profit, and [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • UGC Gets an A+ on Google Test with Panda Update – Two weeks ago, Google rolled out changes to its algorithm in an attempt to decrease visibility and rankings of low quality sites on 11.8% of search queries, called the Panda Update. “Low quality” is defined on search engine blogs  as content that is shallow or limited, poorly written, copied, and generally not useful to users.In addition to the SEO benefits of fresh user-generated content (UGC) on product pages, we have seen time and time again that UGC aggregated into branded archive-like pages can attract a substantial amount of ridiculous long tail keyword traffic. As the Panda Update was announced, we knew that UGC Archive sites would be affected in some way. With a bit of cautious uncertainty in mind, we randomly selected a group of archive sites and started monitoring.
  • Link Building with Photo Journalism – Jason describes how a picture is not just worth a thousand words, but could also be worth a thousand links. "Contracting a professional photographer to capture images of a news-worthy event can be a great way to both build links and establish new relationships, and based on my experience it can be cost effective as well."/a>
  • LinkedIn Reaches 100 Million Users (infographic) – The LinkedIn blog reports that the business social networking service has reached 100 million users.  Good infographic visualization.  Any takers for when they'll reach 200 mil?
  • Content Sieve: Producing Skimmable Text – A post that accentuates the often forgotten point that the formatting of the article is of critical importance in whether or not it will get read.
  • Google Places : Local SEO That Influences Global Search Marketing – Loren Baker goes into great detail with some good examples and screen shots about how Google Places and the new merged local results are affecting organic SEO.
  • How to use Google Reader to share and promote content on Twitter – Last week I wrote a post here on sharing and promoting content on Twitter, and included seven tips on doing this.  But several of you have asked for a better explanation of the 6th step:
  • 57 Things You Can Do Right Now to Improve Your Website – Dianna Huff asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website.
  • The Keyword Detox: How to Refocus Keyword Research to look for Gaps and Opportunities – Several days ago, I was asked to review a list of keywords for a site and created a nice little layout to provide gaps and opportunities for established keywords. Everyone thought it was nifty, here it is so that you can benefit, too…

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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