SearchCap: The Day In Search, March 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mouse Map: Yahoo’s Big Purple Door: Honeycomb At GooglePlex: Writely Google License Plate: Yahoo Bus [...]
- Updated: Is “FaceSense” Forthcoming?
Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me [...]
- How To Make Your Statistics Skimpy Yet Meaningful
“Statistics are like a bikini – what is revealed is interesting but what is hidden is crucial. ” – Aaron Levenstein, Associate Prof. emeritus of Business, Baruch College. Statistics tell us about general trends and properties about our data but often they hide information that would give key insights. The goal of every analyst then is [...]
- How To & When To Use Product And Sitelink Ad Extensions
A few weeks ago, we went over the pros and cons of using Phone Extensions and Location Extensions in your AdWords campaigns. This week, I’d like to finish up our AdWords Extension feature by running through the best practices for using Site Extensions and Product Extensions. Using Product Extensions In Adwords Being in the travel [...]
- Five Visionaries Sum Up The Future Of Search
For the past several months in this column, I’ve been asking a number of people the same question: Where will search go from here? For the next two columns, I wanted to sum up what came out of those conversations and find the common themes. A Shift In Our Expectations Of Success A number of [...]
- Was Android Tablet OS (Honeycomb) Rushed to Market?
Google said that it’s not going to release its tablet version of Android, Honeycomb, to the broader market for several months yet. This comes despite the fact that an onslaught of Android tablets using the software have been announced, some of which are now hitting the shelves (e.g., Xoom) Big mobile hardware makers and close [...]
- Official: Facebook Not Testing Web Search Box, Says Malware Might Be To Blame
Facebook is not testing a second search box on its website and says anyone who sees such a thing might be the victim of malware or some other kind of third-party app. Earlier today, an article on All Facebook showed a user-submitted screenshot that included a second search box adjacent to the regular search at [...]
- Google Morphs AdWords Offering For Major Motion Picture Studios
Google has announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases. It will allow them to embed the trailer into their ad, and have it automatically come up first when someone searches for the title, or some variation of it. When someone clicks, Google [...]
- Google Wants TV Show Owners To Start Tagging Video
Google is encouraging TV show owners/providers to begin tagging their online videos with several new fields that can be used in both video sitemaps and mRSS feeds. The new fields include specific data for identifying the show/series title, season and episode numbers, premiere date and more. Google’s blog post explains and shows the correct code [...]
- Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers
Google has won a $1.6 million settlement against five defendants that it sued in December 2009 over the use of Google’s name in what the company called “a widespread Internet advertising scam.” Today’s decision involves five of the 50 defendants that Google originally sued: Bloosky, Just Think Media, Crush, Hyper Interactive, Search 4 Profit, and [...]
Search News From Around The Web:
Applications & Portal Features
- Upgrading Documents to the new Google Docs Editor, Google Operating System
- Yahoo! Finance Rings NASDAQ Closing Bell, Yodel Anecdotal
- At Google, Page Seeks to Cut Red Tape, Wall Street Journal
- Google’s Garbage Search Results Are Not Going Away — Blekko CEO, Business Insider
- Yahoo: What Could Save The Search Giant?, MediaPost
Local, Maps & Mobile
- Imagery Update (and Kansas Basketball), Google LatLong
- Apple Charting New Future for iOS Maps — Without Google?, GigaOM
- Google Says It Won’t Pull DUI Checkpoint Evasion App, International Business Times
- Link Building With Elizabeth Taylor, The Link Spiel
- Which Link Metrics Should I Use? Part 1 of 2 – Whiteboard Friday, SEOmoz
Paid Search & Contextual
- Twitter Testing Geo-Targeting Ads, AllThingsD
- Everything You Need To Take and Ace MSN’s adExcellence Exam, PPC Hero
- Microsoft adCenter Ignores Advertiser Feedback, Searching Beyond the Paid
- The do’s and dont’s to increase cost per click, Inside AdSense
- A New Tool For U.S. Intelligence: Google?, NPR
- Google search now supports Cherokee (ᏣᎳᎩ), Official Google Blog
- SES New York 2011 – Day 3 Coverage, Search Engine Watch Blog
- Video: Yahoo Search Direct, Bing Mobile Updates, AdSense Stats & More SEO, Search Engine Roundtable
SEO & SEM
- Revealed: Which Video Platforms Get Results in Universal SERPs, AIM Clear Blog
- Tag Your TV Shows!, Official Google Webmaster Central Blog
- 3 Organic Search Benefits Of PPC, Search Engine People
- Funny PPC Queries, Search Engine People
- Google Webmaster Tools Search Queries Change Values, Search Engine Roundtable
- Google, I’m Being Copied! Or Are You?, Search Engine Roundtable
- Majestic SEO API “Connector” Code and Examples, blog.majesticseo.com
- Product Page SEO tips, Vertical Leap Blog
- TMZ & Other Publishers Removed From Google News Due To Bug, Search Engine Roundtable
- Why Small Minded and Small Marketed SEO Doesn’t Work, Search Engine Guide
- Video and Text Transcript: Twitter Co-Founder Biz Stone Interviewed on Tavis Smiley Show (PBS), infodocket.com
- Buffett Says Social-Networking Sites Overpriced Ahead of IPOs, BusinessWeek
- LinkedIn Founder Reid Hoffman Personally Thanks First Million Members For Being Early Adopters, TechCrunch
- Why I Think Social Media Marketing Campaigns Fail, Search Engine People
Video, Music & Image Search
- Google begins testing Google Music internally, CNET News
- No video camera? No problem! Create original videos with your own photos, clips or just an idea, YouTube Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- UGC Gets an A+ on Google Test with Panda Update – Two weeks ago, Google rolled out changes to its algorithm in an attempt to decrease visibility and rankings of low quality sites on 11.8% of search queries, called the Panda Update. “Low quality” is defined on search engine blogs as content that is shallow or limited, poorly written, copied, and generally not useful to users.In addition to the SEO benefits of fresh user-generated content (UGC) on product pages, we have seen time and time again that UGC aggregated into branded archive-like pages can attract a substantial amount of ridiculous long tail keyword traffic. As the Panda Update was announced, we knew that UGC Archive sites would be affected in some way. With a bit of cautious uncertainty in mind, we randomly selected a group of archive sites and started monitoring.
- Link Building with Photo Journalism – Jason describes how a picture is not just worth a thousand words, but could also be worth a thousand links. "Contracting a professional photographer to capture images of a news-worthy event can be a great way to both build links and establish new relationships, and based on my experience it can be cost effective as well."/a>
- LinkedIn Reaches 100 Million Users (infographic) – The LinkedIn blog reports that the business social networking service has reached 100 million users. Good infographic visualization. Any takers for when they'll reach 200 mil?
- Content Sieve: Producing Skimmable Text – A post that accentuates the often forgotten point that the formatting of the article is of critical importance in whether or not it will get read.
- Google Places : Local SEO That Influences Global Search Marketing – Loren Baker goes into great detail with some good examples and screen shots about how Google Places and the new merged local results are affecting organic SEO.
- How to use Google Reader to share and promote content on Twitter – Last week I wrote a post here on sharing and promoting content on Twitter, and included seven tips on doing this. But several of you have asked for a better explanation of the 6th step:
- 57 Things You Can Do Right Now to Improve Your Website – Dianna Huff asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website.
- The Keyword Detox: How to Refocus Keyword Research to look for Gaps and Opportunities – Several days ago, I was asked to review a list of keywords for a site and created a nice little layout to provide gaps and opportunities for established keywords. Everyone thought it was nifty, here it is so that you can benefit, too…
(Some images used under license from Shutterstock.com.)
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