SearchCap: The Day In Search, March 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Logo Bomb: Google Maps Returns Anti-Microsoft Logo For Microsoft Listing
    Garett Rogers at Googling Google has reported that a search on Google Maps for microsoft has returned an anti-Microsoft image within the Microsoft listing, as shown to the left. The image was originally on a page and automatically inserted into the Google Maps result. It appears to now…
  • Getting Link Love From Google Custom Search Engines
    I’ve written previously about Google Custom Search Engines.  These vertical Googlettes let anyone create a search engine with results based on Google’s index, with an added layer of human editorial selection. Put more simply, you create a Google CSE; you select the sites you want in it, and then you let…
  • No SEO Bull: Calacanis Challenge Sees Traffic Rise 21%
    Neil Patel challenged Jason Calacanis, who said last month that SEO is bull, that SEO can improve traffic to his site. Jason accepted the challenge and the early results have now been posted. Neil shows that by making "white hat" recommendation, he has increased Jason’s search traffic by 21 percent….
  • Google Builds Local Map Content in 3D
    In January, Google announced a contest in which US and Canadian students were invited to generate their college campuses in 3D, using Google Sketchup. A few individuals or teams whose works are judged to be the best will be flown to Google headquarters in Mountain View for a special…
  • Launches PPC On UK Directory Site
    UK yellow pages publisher and local search purveyor, announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA. One of the more innovative print yellow pages publishers, Yell also offers mobile, enhanced mapping, vertical guides…
  • Rebranded Canadian Local Search Site ZipLocal Launches
    ZipLocal is a new, consolidated "Web 2.0" local search destination growing out of a number of earlier local search sites including and, among them. Here’s an example results page for "Sushi , Toronto." The site has many Ajax features and offers send to mobile, as well as the…
  • Google Gives Seminar On Google for Politics
    Google canvasses for political ads at the LA Times reports that Google gave a seminar at the annual conference for political consultants and internet activists run by George Washington University. The seminar, "Making the Most of Google in 2008," saw Google advising how groups can use Google services to promote…
  • Link Command Currently Offline
    The Microsoft link command operator is currently offline and has been offline since yesterday morning. Kevin Gibbons reported yesterday that a link: returns a blank page. I tested more examples and have seen it down since at least 5:27 AM (EST) yesterday morning. All other searches seem to work,…
  • Google Continues Testing Navigational Link Placement
    It appears we have more sightings of Google experimenting with additional navigational link placement ideas. These are links that let you reach various Google search services beyond web search….
  • Yahoo Removes Directory Links From Individual Search Results
    Yahoo Removes Category (Directory) Links From Under Search Results at Search Engine Roundtable reports that Yahoo has removed the links from the individual search listings to the Yahoo Directory….
  • Yahoo Releases Greatly Simplified "SiteBuilder" Tool
    How many U.S. small businesses have websites? Is it 30%, 40%, 50%? Answering that question gets quickly into debates over the definition of a "website." For example, is a "landing page" or a "profile page" a website? Do the small business data provided by InfoUSA, Axciom, Localeze, TruelLocal (and now…
  • TimeSearch: Searching Through History
    TimeSearch is an interestingly different search engine, since the focus is just on time, as one may expect from the name. It’s the brainchild of Bamber Gascoigne, (a well known British television presenter of historical programmes and academic quiz shows) and HistoryWorld. The search options are fairly limited – to…
  • Travelocity: Non-Branded Terms Convert Nearly 25% But "Assists" Might Be Less Than Assumed
    Earlier this month, Travelocity’s chief marketing officer Jeffrey Glueck generated a bit of a stir in the search marketing world after giving a speech saying his company found only 4 percent of non-branded search terms brought in bookings. Problem is, Glueck now says those figures weren’t reported correctly. As it…
  • Comparing Search Popularity Ratings: Google Climbs & Good News For
    Previously, I’ve covered individually the latest search popularity figures for February 2007 in the United States that have been issued by the major ratings services of comScore, Nielsen//NetRatings, Hitwise and Compete. Now it’s time to compare the figures from each of these services against each other plus look back over…
  • Register Now For SMX Advanced 2007 Seattle!
    Just a quick reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Our first Search Marketing Expo event, SMX Advanced, happens in Seattle this June 4 and 5. We hope you’ll be attending. If so, register before April 2 to save on getting a ticket! The…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Mobile & Maps

Paid Search & Contextual

SEM Industry


Social Media

Video & Image Search

Other Vertical Search

Other Stuff

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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