SearchCap: The Day In Search, March 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Does CEO Coffee Summit Equal Détente For Apple, Google?

    Gizmodo shows amazing pictures of Steve Jobs and Google CEO Eric Schmidt having coffee in a public place in Palo Alto, CA. Here is one of the shots from the encounter, which reportedly ended or moved when a crowd started gathering:

    While Apple and Google were close partners and even collaborators for several years Google’s Android [...]

  • Facebook Nabs Google’s David Fischer & Google Nabs Oracle’s Amit Singh

    We had two interesting employments changes at Google reported both at AllThingsD. First, Google lost their VP of Global Online Sales & Operations, David Fischer to Facebook. Then we learn that Google hired Oracle’s 20-year executive, Amit Singh. Amit will be Google’s VP of International Sales for Google’s enterprise business. David Fischer will be [...]

  • CPA Vs. ROI Optimization: What’s The Best Practice?

    Performance measure on a CPA basis is usually is a limitation of tracking – the advertiser cannot associate true revenue with the conversion. Managing to an ROI, and moreover, managing to maximize profit margin for each keyword will open up new doors for PPC efficiency.

  • Q&A With Brian Clifton, Google Analytics Guru Extrodinaire

    Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web [...]

  • Google Fights “Pogostick Searchers” With New “Get More” Option

    It’s common for searchers to do a search, click on a result, then go back to the results page and select another listing or do a new search. Now Google’s fighting this “pogosticking” behavior, as it is known, with a new feature – “Get More” links that appear when a searcher comes back to the [...]

  • Managing Tail Terms: Balancing Risk & Reward

    The savvy search marketer always explores tail terms to improve overall performance. If done right, tail terms can convert better than the head and can also be cheaper in terms of Cost Per Click (CPC). Hence, effective tail management lifts the performance of the overall campaign. When exploring the tail, marketers are always faced with the [...]

  • Creating An Emotional Response From Your Web Site

    I hadn’t seen my artist friend in nearly a year, nor was I even sure he was still painting. But there I was the other day, standing with him in his art studio, chatting about the new things he wanted me to add to his web site. Suddenly he led me to one [...]

  • The Things That Facebook Causes, According To Google, Yahoo & Bing

    I had a good chuckle over the news yesterday that Facebook apparently has caused an increase in syphilis (or not). So reported the Daily Telegraph, which turns around today to add that to a list of other things Facebook supposedly causes, such as cancer or a surge in rickets. Anything missing? How about [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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