SearchCap: The Day In Search, March 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Says Panda 3.4 Is ‘Rolling Out Now’

    Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel approach of using Twitter to make this announcement: Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: — A Googler (@google) March 23, 2012 As the [...]

  • Rumor: Apple To Add Baidu To iPhone Search Options

    There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple’s efforts to marginalize Google on iOS. However a better explanation is that it’s a rational move to offer access to China’s largest search engine. [...]

  • Japanese Court Asks Google To Shut Down Google Instant’s Autocomplete

    The Japan Times reports Google has been asked to turn off the auto-complete feature in Japan after being sued by a man for the auto-complete suggestions. The man’s case was adjudicated on March 19th. The man said he found out he lost his job several years ago and was rejected for new jobs due to [...]

  • Google Eliminates Another Link Network, – Just One Of Several?

    The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of has decided to immediately shut [...]

  • UBL And Yext Join Forces To Offer More Complete Local Data Syndication

    Several years ago Universal Business Listing sought to become the “one stop shop” for local business listings syndication. The dream was that small businesses and their surrogates could sign up in one place online and ensure their data were in all the right places across the internet. While that has not fully come to pass, [...]

  • Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

    Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s [...]

  • 24 Ways To Make Life Hard For Your SEO Team

    While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. There is a lot of bad information and misperceptions that are presented as SEO wisdom online. The algorithms search engines use are frequently changing. As [...]

  • Building Mobile Landing Pages That Succeed In Mobile Search

    Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a result, far [...]

  • Are Yellow Pages Toast? Four Years Later We Review Ad Value

    In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect [...]

  • 4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore

    Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional wisdom has concluded they are the best method for creating or managing accounts and landing pages. Conventional wisdom is an idea that is widely accepted because it is usually [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual



Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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