SearchCap: The Day In Search, March 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve given me theirs. It’s been a fascinating glimpse into the dangers of thinking that just because you read a lot about link building (and by and large, most people who tell [...]
  • CheapAir.com Mobile Voice Search Not Very “Natural” Several sites are touting a new voice search feature on the CheapAir.com app. The company says that it uses the iPhone’s own speech recognition capability on the front end but then does some semantic parsing on its side to deliver flight search results. I tried the app and found that its voice search fell quite [...]
  • Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’ “Ungoogleable” won’t become an official word in Sweden … at least, not this year. As Sveriges Radio reports (found via The Verge), the Language Council of Sweden won’t be adding ogooglebar, which translates to “ungoogleable,” to its official list of new words for 2012. The Council’s planned definition for the word, based on common use [...]
  • SMX Advanced Agenda Posted – Register by Friday for Super Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot, get the lowest [...]
  • Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the ongoing [...]
  • Spring Into A New Content Strategy It’s officially Spring! The time when we all start thinking about websites. No, I’m lying, you’re probably thinking about getting outside instead of reading this article. But, on the subject of website redesign, we’re leading several of our clients through this right now. As they’re all at various stages and have various requirements for the [...]
  • How To Estimate The Traffic Opportunity For Multinational Campaigns Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more than they had suggested. So, like all good Web [...]
  • Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major [...]
  • Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search Don’t want your content to be included in many of Google’s vertical search services, such as Google Shopping or Google+ Local? Google’s got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges. Announced on the Google Webmaster Central Blog, the new tool [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local Search & Maps

Other Items

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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