SearchCap: The Day In Search, March 27, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Yahoo Launches Mobile Ad Network & Mobile Publisher Services
  Yahoo has launched a new Yahoo Mobile Publisher Services site designed to offer one-stop shopping for publishers that want to get mobile content into Yahoo in various ways. In particular, the services offered will be:…
• Google Upgrades Mobile Search With More Content
  Yahoo has been getting good press (often at Google’s expense) for its wide release of oneSearch, a mix of structured and unstructured data in search results intended to deliver "answers" rather than links. Last night Yahoo made several more mobile announcements. Danny covered them here earlier today. Google, appearing to…
• Mobile News From CTIA And Beyond: InfoSpace, V-Enable, ZenZui
  Beyond the news of Yahoo’s new mobile content and ad networks and Google’s new mobile search upgrades, there’s a good deal of mobile search-related news coming out of CTIA today. Among the announcements, InfoSpace has launched a direct-to-consumer version of its mobile local-search application Find It! for Blackberry devices. Previously…
• Get Listed At Local Search Engines, Yellow Pages and Local Social Sites
  Guide On HowTo Get Your Business Listed On Major Local Search Engines, Yellow Pages Sites and Social Local Networks from LocalType.com is a very comprehensive rundown to almost 50 places where you can submit your business for local inclusion. It is broken into three categories: local search engines such as…
• Google’s Orkut Gets Polls; Answers Next?
  The wisdom of orkut from the Official Google Blog covers how Google’s social networking site Orkut now allows people to post polls. No big deal? Perhaps not. But it also makes me wonder if it’s a first step toward trying to give Orkut an answer search roll for Google….
• Shopping Search Engine Management Changes
  Since I’ve been absent a while (sorry Danny, Chris, and Barry), thought I should first catch everyone up on management changes at the shopping comparison engines….
• Yahoo Click Fraud Settlement Approved
  Search Engine Watch has news that a settlement in the Checkmate click fraud action against Yahoo has received final approval by the judge overseeing the case. Those with claims were required to file by November 20 of last year, following instructions at the Checkmate Settlement site. Here’s the Yahoo statement…
• PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental
  Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will appear the third Tuesday of each month. My focus will be strategy, economics, and multi-channel. About me: I run a paid search agency based in…
• Don’t Expect A Magic Flash Solution For Search Engines
  Call me Mr. Rain On The Parade, but after reading an interview in The Guardian with Google product manager of crawl services Dan Crow, I can’t help but feel people are going to come away with the mistaken idea that Google will magically make their Flash content suddenly more accessible…
• How Not To Be Buried On Digg
  Six or so months ago, it used be easier to get on the homepage of Digg. Lately, sites have been having problems. Most of these troubled sites are usually about online marketing or other business-related topics. It seems that users are burying these stories for no apparent reason. A…
• Play The Search Engine Smackdown Flash Game
  Neil Patel created a new flash game named the Search Engine Smackdown. The players consist of Larry & Sergey of Google, Jerry & David of Yahoo and Bill & Paul of Microsoft. You pick one player you would like to represent and then you can compete against the other players….

Search News Headlines From Elsewhere

Applications & Portal Features

• Google Packs In More Free Software, Google Press

Business Issues

• More on a data center in a trailer, Geeking With Greg
• How to beat Google, part 1, Skrentablog
• AOL: Powerpoint paralysis, Valleywag
• How to predict Google’s future – two simple tips, Compete Blog
• ‘Panama’ Seen Aiding Yahoo! In Q2, Forbes.com
• Toll Roads in Google Maps, Google Operating System
• Insider Trading: Google stock enriches VC Doerr, San Jose Mercury News
• A Google-plex for Boston?, News.com
• Startup hitches a ride with Google, Fortune

Local, Mobile & Maps

• M:Metrics Offers New Mobile Web Measurement Service, ClickZ
• Flying High with Google SMS, Official Google Blog
• Comparing Google and Yahoo in Mobile Search, Google Operating System
• Online Map Providers: Oh the Places You’ll Go, Compete Blog
• Google Maps Broken for Washington, DC?, Google Blogoscoped
• Walking, Talking, Searching, Finding, Google Blog

Paid Search & Contextual

• AdWords Editor’s "Top 10 Favorites", Inside AdWords
• Yahoo’s Panama ad platform will launch in UK / Europe in Q02, Jensense
• Judge Approves Yahoo Click Fraud Settlement, Search Engine Watch Blog
• Things You Shouldn’t Care About in PPC, PPC Discussions

Searching

• The Worst Search Results Page I’ve Ever Seen, Jeremy Zawodny
• Is Google A Semantic Search Engine?, Read/Write Web
• Dan Giancaterino on Free Access to Library Databases, ResourceShelf
• Search Field Still Open, Marketing Shift

SEM Industry

• New Report: European Search Marketing Agencies Outlook, JupiterResearch
• Even the Search Engines are Bad at Optimization, SEO Book
• Real SEOs Don’t Have Clients, V7N
• Ohio State Principles of Marketing 754 Begins Tuesday, Bizresearch
• SES Munich Coverage Wrap-up, Search Engine Watch Blog
• Update with Rand Fishkin on SEOMoz’s Paid Subscription Model, Search Engine Watch Blog
• Bloggers Face-Off: Danny Sulivan vs. Barry Schwartz, Daily Blog Tips

SEO & SEM

• Reed Elsevier Gets Wise to SEO, Sort of…, Threadwatch
• Canonicalization update, Matt Cutts
• SEO: How To Monitor Hundreds Of Keywords, V7N
• Why the Age of Your Domain Name is Important for SEO, 10e20
• Should New Sites Be Wary of Directories With 302 Redirects?, Search Engine Roundtable
• Tips for Eastern European webmasters, Official Google Webmaster Central Blog
• Baseball, SEO, and Redirects: Throwing the Gyroball, SEO By The Sea

Social Media

• The Evidence for Auto Bury Builds, Graywolf
• Web Services Coming To Twitter, TechCrunch
• TriQQr, twitter submitter tool for windows, Download Squad
• feed your blog to twitter, twitterfeed.com

Video & Image Search

• Share a Picasa Photo and You Share the Whole Album, Google Blogoscoped
• YouTube ordered to remove World Cup clips, E-consultancy.com
• YouTube to launch mobile website soon, GigaOM

Other Vertical Search

• Sports Search Engine Even Has Gambling Info, Search Engine Watch Blog
• Balihoo Demoing Advertising Industry Search Engine, Search Engine Watch Blog

Other Stuff

• Interview – Compete Inc co-Founder David Cancel, Web Analytics World
• Google Doodles For Francophonies and Persian New Year, InsideGoogle
• First Look at Google Audio (Radio) Ads, Marketing Pilgrim
• Podcast: Yahoo Reaches Out To Mobile Publishers; Flash & Search Engines; The Big Giant Guide To Local Listings & More!, Daily SearchCast