SearchCap: The Day In Search, March 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Google Shot Microsoft After It Took A Knife To A Gunfight

    Google’s a split-personality company. On the one hand, it wants people to believe that it could lose its customers at any time, lest it get viewed as a monopoly. But question its ability on the technical front, and the Big G will go off on you like nobody’s business. That’s what happened [...]

  • The Google Wonder Wheel & Other Search Refinement Features Get Live Test

    Google Blogoscoped spotted an interesting test at Google allowing searchers to refine their search results in various ways, including clicking through a “Wonder Wheel.” There’s nothing particularly game changing, but the test is interesting if only for demonstrating how Google will react when competitors suggest it is “behind” in the [...]

  • Google Expands AdWords Interface Beta Test

    If you’re a Google AdWords user, you may be able to kick the tires on the new AdWords interface. Google has opened the beta it to more US advertisers, as well as to new countries (the UK and Australia) and new languages (Spanish, Japanese, French, and Brazilian Portuguese). When you login to your AdWords account, [...]

  • Celebrities, TV, & Taxes: Hottest Search Terms In February

    Compete.com says we spent a lot of time searching for information about entertainers, TV, and taxes during January. The terms “rihanna” and “chris brown” are Nos. 1 and 3 according to their data, with “irs.gov,” “hulu,” and “american idol” rounding out the top five.

    [...]

  • Google Blog Search Fixing Blogroll Indexing Bug

    As Barry Schwartz points out today on Search Engine Roundtable, the Google Blog Search team is rolling out fixes to how it separates blogrolls from actual blog posts. Back in December, we wrote about Google’s switch to full-text indexing for Blog Search, but that led to problems identifying blogroll links as part of blog posts. Barry [...]

  • Danny Sullivan’s SEO & SEM Q&A Session Via Twitter

    Last week, I took questions via my Twitter account (@dannysullivan) about SEO issues and more broadly about search marketing overall. I thought it would be useful to compile them into a post. Here you go![...]

  • Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers

    It’s now a cliche to point out that consumer audiences have fragmented. However, once mighty media have seen audiences dwindle over the past five or so years. Accordingly almost all traditional media are struggling, exacerbated by the recession to be sure but caused by the rise of the internet (mobile will fragment audiences further). Many [...]

  • Can Reading Online Be As Rewarding As Curling Up With A Good Book?

    Have you ever considered how different the experience of online reading is compared to scanning words printed on a dead tree? To me, the experiences are worlds apart. My life as an avid reader began with cereal boxes in the 1960’s. In those days, there was typically a small toy inside the box. The [...]

  • Long Time Yahoo Search Scientist Jan Pedersen Joins Microsoft

    The Yahoo-to-Microsoft defections continue with news today from paidContent.org that Jan Pedersen is the new chief scientist for Live Search. This one isn’t exactly a defection, because Pedersen comes to Microsoft from Amazon’s A9.com. But he was Chief Scientist and VP, Search and Advertising Technology Group, at Yahoo prior to that. And before his Yahoo stint, [...]

  • Yahoo Not Focused On MSFT Sale, Rather On Mobile & 141 Home Page Variations

    Three intertwined stories appeared today about Yahoo. The first from Dow Jones Newswires picks up on a Thomas Weisel report about the company, following a meeting between analysts and CEO Carol Bartz. Ironically the report (as described) is highly positive but it sent shares down because it suggests that a Microsoft-Yahoo deal is not going [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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