SearchCap: The Day In Search, March 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Source: Google Ending AdWords Reseller Program (For Now)

    Following rumors over the past week or so that Google was shutting down its local AdWords reseller program, I’ve received two separate confirmations of this today from credible sources. Both confirmed that Google is indeed shuttering the current form of the program, which has operated for at least three years. One of the sources said [...]

  • Google Aggressively Going After Alleged Leaker In Viacom-YouTube Copyright Case

    Last fall CNET got hold of Google CEO Eric Schmidt’s deposition transcript in the Viacom-YouTube lawsuit (remember that one; it’s still going). Among other things revealed in the document was the admission that Google paid almost three times more for YouTube than its own internal valuation of the site. In addition there were other depositions [...]

  • Google Expands Search Suggestions, Real-Time Search & Adds Refinements To Local Searches

    The Google blog posted their weekly, “this week in search” announcing small but important changes released on Google search. They include expanding the search suggestions user interface internationally, adding more language support to real-time search, adding refinements to local search queries and introducing lists for bookmarks. On, Google used a boldface for search suggestions, [...]

  • Is “Yellow Pages” Becoming An Obsolete Concept?

    The term “Yellow Pages” has been a literal description of a business directory product and the name for the industry which has produced it for over a hundred years. Rapid evolution of internet media seems to be revoking the conceptual connection between printed pages which are yellow and sources for finding local businesses. So, is the “Yellow Pages” name itself becoming obsolete?

  • Strike Keyword Gold By Writing A Simple Story

    Finding new keywords usually involves examining some of your existing top performing keywords in all of the available tools and reports to find variations that you can use to increase the traffic your PPC ads generate. Conducting keyword research in this manner usually leads to choosing keywords that already have multitudes of advertisers. One of your [...]

  • Getting Top Management Buy-In For Enterprise SEO

    My last post focused on selling the benefits of SEO in a large enterprise. Once you have done that you will already have made great progress, but now you need to take the next step: getting your management team to understand what is means to pursue SEO, and how it affects the business at [...]

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