SearchCap: The Day In Search, March 28, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Yahoo Slurp Moves To crawl.yahoo.net
    The Yahoo Search Blog announced that Yahoo Slurp, Yahoo’s web crawler, is moving from inktomisearch.com to crawl.yahoo.net. In short, the user agent for Yahoo’s crawler will remain “Yahoo! Slurp.” However, reverse DNS lookups on the IP address by the true Yahoo crawler will now resolve to crawl.yahoo.net. The transition should…
  • Google Base & Data Feed Optimization
    The vertical search results on the main shopping engines should not be ignored. We’re all very familiar with Search Engine Optimization (SEO), but you can also get to the top of Google through Google Base. I estimate that over 30,000 merchants are taking advantage of Google Base, but only a…
  • UpSnap & MuseGlobal Offer Mobile Metasearch
    UpSnap, a provider of mobile search and content, has partnered with federated search technology firm MuseGlobal to provide one of the first metasearch engines for mobile devices. From the press release: “Mobile metasearch technology from MuseGlobal searches multiple mobile sites simultaneously. For example, if you are looking for a particular…
  • E-Consultancy Offers Paid Search Briefing
    Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a…
  • StreetAdvisor: Local At The Micro-Level
    Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0″ style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s…
  • Vutool: Virtual Map Of Streets Being Developed?
    TechCrunch has a provocative post about a “stealth startup” called Vutool. According to the post, the company was/is seeking to create a 3-D street-level view of the entire country by having people take multiple images from cars. The post suggests that the company failed to get series A funding and…
  • InfoNow Partners With Virtual Earth For Store Locator Maps
    InfoNow and Microsoft Virtual Earth have announced a partnership to provide Virtual Earth enhanced mapping on third party websites that use InfoNow’s Location Insight product. Location Insight provides banks, retailers and others with the ability to deliver store location information on their sites, on mobile devices and over the telephone….
  • MSN UK Prefills Search Box With Advertisement
    SEO Home reports that the MSN UK home page currently has the search box prefilled with the query “The Apprentice BBC,” effectively making it into an ad. Here’s a screenshot:…
  • Yahoo Quick Links: The Official Word
    Yahoo Quick Links are little links found beneath some of the search results at Yahoo Search. As an example, a search on barry schwartz at Yahoo Search brings up a Wikipedia entry for the other Barry Schwartz with Quick Links; it looks like this: I have been covering Yahoo Quick…
  • Google Partners With LG & Mobile Handset Maker Deal Chart
    Google has gained another mobile phone handset partnership, this time with LG. As of the second quarter of this year, selected LG handsets shipped throughout the world will be preloaded with mobile versions of Google software, including Google Maps, Gmail and Blogger. Yahoo signed a similar deal with LG in…
  • Studies: B-to-B Search Is Poised For Continued Growth
    A close look at recent market studies sheds some light on what’s happening in the world of business-to-business marketing, and provides several interesting insights regarding search marketing. It appears that business marketers’ perceptions are changing and as a result—budgets are starting to shift. Slower Adoption Rates As part of…
  • Yahoo Mail To Offer Free Unlimited Email Storage
    Yahoo announced that they will be offering “unlimited email storage starting in May 2007″ to everyone. The announcement also gives a wonderful historical roundup of Yahoo Mail’s almost 10 year history….

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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