SearchCap: The Day In Search, March 28, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search In Pictures: Google Shooting Range, Yahoo Asia Schwag, Google Pizza
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
• In The Trenches, March 28, 2008
  In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and…
• In The Trenches: New Column From Search Engine Land
  Our newest Search Engine Land column, In The Trenches, launches today. In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. In today’s debut article, Josh Dreller comments on news…
• Google Adds 13 Metro Areas To Street Views, Plus New API Support
  The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane,…

Search News From Around The Web:

Applications & Portal Features

• Google Calendar Spam, Google Blogoscoped
• Where do People Go After Visiting Wikipedia?, Hitwise
• Now available in 48 languages, Official Google Docs Blog

Business Issues

• Can Google Stop the Brain Drain?, Wired
• Facebook Investor Li Ka-Shing Upping Stake Past $100 Million?, paidContent.org
• Google to announce DoubleClick layoffs on April 1 — no fooling, Valleywag
• Rescuecom v. Google Pre-Oral Argument Details, Eric Goldman
• A Letter from Larry Page, Google Operating System
• Google Throws $1M at Comsenz to Dominate Chinese Market, mashable.com
• National Health Data Network To Include Google, Microsoft PHRs, iHealthBeat

Local, Maps & Mobile

• The SBS Interview: Brian Gil, Yahoo Local, Small Business SEM
• Mobile Search : World of Opportunity, Search Engine Journal

Link Building

• Google Barters Backlinks to Show The Way, John Andrews
• Link Analysis Tool : The ultimate open source SEO tool, BlogStorm
• The Changing Face of Link Buying, SEO Book
• Link Building Rap Video, Link Building Best Practices
• SEO Porn Links, SEO Book
• Whiteboard Friday – Using Trust Rank to Guide Your Link Building, SEOmoz

Microhoo

• M’SOFT NOT YET ON BOARD , New York Post
• The New York Post Got It Wrong – Microsoft’s Alternate Board Slate For Yahoo Is All Sewn Up, TechCrunch
• China Law Could Impede Microsoft Deal for Yahoo, New York Times
• How Yahoo Could Avoid Microsoft – Part 1, Traffick
• What’s Yahoo worth to Microsoft without Alibaba?, ZDNet

Paid Search & Contextual

• Another look at optimizations, Inside AdSense
• Google AdSense Finally Says NO to Blending Your Ads, Search Engine Roundtable
• Have You Ever Recovered from a $10 Google AdWords Quality Score?, Search Engine Roundtable
• Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!, PPC Hero
• Microsoft adCenter Keyword Limits, Search Engine Roundtable

Searching

• Travel Search Engine Kango is now UpTake, altsearchengines.com
• Yahoo! Pushes 26.5 Million Microformats Into the Wild, Read/Write Web

SEM Industry

• I Know The Google Founders & These Ain’t Them, Daggle
• SEO Class Troy NY April 11th – Free to IM Ninjas, Jim Boykin
• We Do Need SEO Standards, BruceClay.com
• Google Knows I Blog for Google, Googlified
• Microsoft’s Live Search Rep Violates WebmasterWorld’s Terms of Service, Search Engine Roundtable
• Thoughts On Search Engine Strategies NYC 2008, MediaPost
• What Matters Most to Travel Search Marketers in 2008?, Search Engine Watch

SEO & SEM

• 8 Factors to Cover in a Competitive Analysis, Search Engine Guide
• Google Site-Specific Search-Within-Search Tool–Why is Everyone So Worked Up About This?, Eric Goldman
• Google Analytics Is Leaking Our Data Into Google’s Index, SEO ROI
• Google Webmaster Tools Verification Temporary Bug, Search Engine Roundtable
• Reputation Management? Don’t Forget PPC & Universal Search, E-Consultancy
• The SEO Copywriter: Wordsmithing the Web, Search Engine Watch

Social Media

• 5 Tips on Social Media Advertising, Online Marketing Blog
• The latest updates from your friends, Orkut Blog

Video, Music & Image Search

• YouTube Removes Videos Banned in Turkey, The Associated Press

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Google’s Indexing Site Searches
• Why Does Your Search Traffic Suck? The 7 Most Likely Reasons
• Google TOS: No One Under 18 Allowed to Use Google
• Google Removes Search in Search for Amazon.com
• 5 Tips on Social Media Advertising
• LinkedIn’s Buggy Company Profiles Bug Me
• Dofollow Blog Commenting Netiquette vs a Barbecue Party
• WordPress Guide: How to Force Your Blog To Load Fast
• SEO: On the trail of why some fail
• We Do Need SEO Standards
• 8 Factors to Cover in a Competitive Analysis
• Fighting MapSpam in Local – an insider’s perspective
• HatedOrLoved.com a Digg Clone with a Cool Twist
• Linkbait in difficult industries
• Website Link Architecture for text links and image ALT text
• How Google is killing sites for buying or selling link
• Aaron Wall Outside the Box on Independent Webmastering, Hiring etc.
• Open Discussion For Dealing With Site Crackers
• Do Privacy Policies Help Establish a Site’s Trustworthiness?
• 5 Ways to Get the Opinion of Others and Add Dimensions to Your Blog
• How a Few Measly Words can Dramatically Improve Your Blog Headline and Content
• Social Media Guide for Big Brand Corporate Businesses
• Is Hiding Content With “Display: None” Legitimate SEO?