SearchCap: The Day In Search, March 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing [...]
  • Google Tests Orange URLs & Light Blue Titles On Tablet Search Interface Google is apparently testing a new tablet interface, according to a video by tecnonet. He captured three different tests on the Google Tablet search interface; (1) new search tools, (2) light blue colored titles and (3) orange URLs. Here are static pictures of the color changes followed by a video showing the search tools option [...]
  • Do You Really Need An Agency To Help Manage Large Campaigns? The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large volume) online marketing program without agency help. Since I’m an online marketing agency CEO, it’d be fair of you to accuse me of bias and self-interest in making this statement, but [...]
  • CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario] We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-over-year. Overall paid search spend grew 9% quarter-over-quarter and 33% year-over-year. The following [...]
  • The SEO Guide To Getting Started With Google Webmaster Tools Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of [...]
  • Secure Your Spot at Search Marketing’s Big Dance – SMX Advanced Rates Increase Friday Super early bird rates for SMX Advanced expire end-of-day Friday, March 29. Register now for your ticket to the only conference designed exclusively for experienced search marketers. Cutting-edge tactics and networking with internet marketing thought leaders make SMX Advanced the must-attend conference of the year. Check out the agenda and then join us June 11-12 [...]
  • Google Answers Who’s That Actor In That Movie In Google Play TV App Google announced they can now tell you the name of the actors in a movie when you are unsure of the name of the actor or actress. The Google Play TV or Movies Android App specifically for U.S. based Android 4.0 (Ice Cream Sandwich) and higher tablet devices can give you the answer. For a [...]
  • As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing [...]
  • Bing Adds Search Filter To Sort Results By Time Period Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing’s search results page. It’s a welcome addition, but one that Google has had for a long time now. [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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