SearchCap: The Day In Search, March 29, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Feed & Information Overload? Read SearchCap!
  I was talking to someone recently who felt overwhelmed by all the search news that happens when they’re out of-touch while traveling. They’d fire up Google Reader after getting back, only to have hundreds of posts to read through. I suggested they read our SearchCap newsletter. A few weeks later,…
• 
  AdSense Publisher View Of Google Pay Per Action
  Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals section was redone to allow me to start placing Google Pay Per Action referrals on my site. Below I…
• 
  Yahoo Adds API Web Services For Yahoo Mail
  Yahoo has announced the availability of the Yahoo Mail Web Service. This new offering will allow developers to use API protocols, via SOAP or JSON-RPC, to connect to the Yahoo mail platform….
• 
  Google Claims To Investigate All Authenticated Spam Reports
  A Google Webmaster Central Blog post on spam reporting claims that all authenticated spam reports are reviewed by a Google representative. An authenticated spam report is a spam report filed within the Google Webmaster Central tools section. Spam reports filed via the unauthenticated spam form are not all reviewed, but…
• 
  Social Media Marketing for Small Business
  While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by “unsexy”, they often mean “small business”—there’s an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media…
• 
  NY Times Tracks Google’s Traditional Media Efforts
  Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to…
• 
  Live Search To Offer Webmaster Tools Section Soon?
  Eytan Seidman of Live Search responded to the recent questions on why the Live.com link command went offline. He said it was primarily due to “mass automated usage for data mining.” So they have decided to block all queries with backlink operators for the time being. Eytan adds that they…
• 
  Microsoft On Poprank And Indexing Objects For Vertical & Web Search
  A new paper from Microsoft Research, Web Object Retrieval (pdf), discusses an approach towards Web indexing that changes focus from page level, to that of indexing objects found upon pages. OK, so that does that mean? It’s easiest to show you first, rather than tell you……
• 
  Register For Search Marketing Expo Seattle & Save $200
  Heads-up! The early bird registration deadline our Search Marketing Expo Advanced show in Seattle is coming up fast. Register before April 2, and you’ll save $200 on the ticket cost! SMX Advanced happens on June 4 & 5 and is especially designed for experienced search marketers. A full agenda covering…

Search News Headlines From Elsewhere

Applications & Portal Features

• Stylish
  New Design in Google Notebooks, Google Operating System

• Google Notebook leaves beta,
  gets new interface, Googling Google
• Google
  Notebook goes multi-lingual, Official Google Blog

Business Issues

• A
  brief conversation with Google’s director of TV advertising, Google
  Watch

• Whispers
  About Stealth Startup Vutool, Techcrunch

• Google
  to pay bonuses to its top executives, Los Angeles Times
• MIVA
  To Provide Contextual Advertising for Conde Nast UK, Search Engine
  Journal

Legal Issues

• Google
  asks for extension to reply to Viacom lawsuit, Google Watch

• Google Games Patent Filing on
  Targeted Advertisements, SEO by the SEA

Local, Mobile & Maps

• Google
  Maps Recommends a Long Swim, Google Blogoscoped

Paid Search & Contextual

• Dynamic
  Keyword Insertion in adCenter, adCenter Blog

• Is There a Doman
  Wide Quality Score in Google AdWords?, Search Engine Roundtable

• Earnings:
  Your questions answered, Inside AdSense
• Can You Link
  Google Adwords Starter Edition to Google Analytics?, Search Engine
  Roundtable

SEM Industry

• Jason
  Calacanis Challenge Update, Pronet Advertising
• How
  Do Top Internet Search Marketers Crack Open Cool Info Outside of Blogs?,
  SEOcritique.com
• NYIM Throwing
  SES Charity Event, Search Engine Watch Blog

SEO & SEM

• The
  Ultimate Guide to Migrating from Blogger to WordPress, MamaBlogga

• The role of insite
  linking in search engine marketing, Pandia
• Get
  Clean Links From NoFollow Lemons, The Link Spiel

Social Media

• Making
  Digg Comments Work For You, Not Against You, Pronet Advertising
• Rules
  for Adding/Editing Content and Links at Wikipedia, SEOmoz
• that was
  fast, del.icio.us
• Abstract:
  Optimal Social Bookmarking Button Placement, Pronet Advertising

Video & Image Search

• Local Video
  Advertising on the Move, Search Engine Watch Blog
• Spain’s
  Cuatro launches YouTube web portal, Reuters
• Optimizing Images
  for Long Tail Searches, Search Engine Roundtable

Other Vertical Search

• Top
  100 Alternative Search Engines, March 2007, Read/Write Web
• How
  do you know you’re getting the best care possible?, Official Google Blog

Other Stuff

• Maybe
  they’re born with it — or maybe it’s labeling, Inside AdSense
• Top Search
  Queries via AdSense, Analytics, Google Blogoscoped
• Google
  makes a foray into TV advertising, International Herald Tribune
• Google Adds
  “Maps” Navigation Link To Google UK, Search Engine Roundtable
• Web ad spend
  overtakes newspapers, BBC NEWS