SearchCap: The Day In Search, March 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Android To Dominate Globally In 2011: Report

  Tech consulting firm IDC has predicted that Google’s mobile operating system will become the dominant mobile platform this year, achieving a global market share of 39.5 percent. The next in line would be former global leader Nokia with 20.9 percent. Apple comes in at 15.7 percent. Windows Phones to Overtake Apple (via Nokia) These figures […]
• GetGlue Integrates With FourSquare, Announces Sponsorship With NFL Network, HBO Sports & More

  Major announcement today from GetGlue headquarters in New York City– besides an update to its website, GetGlue.com, and its iPhone app, GetGlue is now integrating with FourSquare to allows users to check into both the sports event they are watching as well as the location they are watching it from. GetGlue makes it easy to […]

• A How To Guide For Submitting Content To Fark

  Unlike the 100% voting based social aggregation sites like Digg and Reddit, the website Fark.com (Fark) has articles chosen by editors, not the Fark members. Much like Search Engine Land’s social news site, Sphinn.com, Fark allows for users to submit articles for consideration, and the best submitted are selected. With a monthly traffic ranging between […]

• Amazon Preempts Google Music With Cloud Player Streaming For Android

  It would appear that Amazon is becoming Google’s best frenemy. The company launched its well designed Android app store last week and yesterday surprised a lot of people by introducing Amazon Cloud Drive and Cloud Player. No, it apparently doesn’t work on Apple devices. Beating Google Music to market it offers music storage and streaming […]

• Search-Oriented Sites Get Special New AdSense Format

  Google has introduced a new version of AdSense aimed at making ads more relevant on search-oriented sites like a travel search engine, a job search site, or a product search site. AdSense Custom Search Ads are targeted based upon the keyword terms searched upon by the site’s users — the same keywords that the site […]

• The New York Times Paywall Meters All Google Visits, Not Just Search Visits

  The New York Times launched its paywall globally today, and I’ve been putting the barrier through its paces. Visits from search engines like Google, for convoluted reasons, are limited to five per day. But as it turns out, visits from any Google site — search or not — appear blocked. To test how the new […]

• Jack Dorsey Back At Twitter; Ev Williams “Less Involved,” Company Says

  More changes today atop the perch at Twitter: Jack Dorsey, the company co-founder who famously sent the first tweet five years ago, is back in a day-to-day role as Executive Chairman and will be in charge of the Twitter product. Evan Williams, meanwhile, is “less involved day-to-day” at Twitter, the company tells us. Appropriately, Twitter […]

Search News From Around The Web:

Applications & Portal Features

• Ex-Googlers Launch ‘NYT For A Nickel’ As Publicity Stunt; NYT Not Amused, paidContent.org
• Faces of Gmail: Manu Cornet, Official Gmail Blog
• Microsoft forges ahead in healthcare, while Google said to pull back, ZDNet

Business Issues

• Another Advertiser Class Action Lawsuit Filed Against Google–Woods v. Google, Eric Goldman
• Facebook Hires Time Warner Executive, Wall Street Journal

Local, Maps & Mobile

• Amsterdam in 3D, Google Earth Blog
• Google Maps Embeds & Internet Explorer 9 Bugs, Search Engine Roundtable

Link Building

• B2B Link Building Queries for Industry Engagers and Content Marketers, Search Engine Watch
• How to Promote Existing Content (or Failed Linkbaits), Wiep.net
• SEO: Are Nofollow Links Still Valuable?, blog.hubspot.com

Paid Search & Contextual

• Language targeting refresher and update, Inside AdWords
• Facebook Effect Lifts Online Advertising In UK, paidContent.org

Searching

• Google Commerce Search 3.0: You won’t believe it’s online shopping, Official Google Blog
• Sunscreen, Wolfram|Alpha, and Facts: The Ultimate Beach Essentials, Wolfram|Alpha Blog

SEO & SEM

• Revisiting Modified Broad Match, PPC Hero
• 4 Ways You Can Gain Return Visits To Your Blog, Daily SEO Tip
• 6 Non-Content Must Haves For Business Blogs, outspokenmedia.com
• 8 Reasons SEO Audits are Needed Before Sites are Built, Search Engine Journal
• Analysis of Online Marketing Campaigns Effectiveness from A to Z, Search Engine Journal
• Are you overlooking paid search optimization?, Search Engine Guide
• Change the game of search by defining your content category, SEO Copywriting
• Getting ‘mobile-ready’ part 2: Testing landing page content, Google Mobile Ads Blog
• Google AdWords Launches Share Your Best Practices Week, Search Engine Roundtable
• How To Construct Optimized Post-Panda Content, Search Marketing Standard
• How to Link Out for SEO Benefit, SEOptimise
• How to use paid search as a branding tool, Econsultancy
• Instant gratification vs. SEO, theseoace.com
• Knowing Your Clients Means Knowing Their Business!, SEOptimise
• Local SEO Tracking: How to Track Offline Conversions, SEO Book
• Maybe Google’s Farmer / Panda Update Is Rolling Out, Search Engine Roundtable
• Rich Skrenta and Praying for Spam, managinggreatness.com
• SEO Factors and Trends Report: Developments in Search, BruceClay.com
• The One Effective SEO Copywriting Tip You Shouldn’t Ignore, Search Engine People
• Weed Out Your Lowest Performing Pages [Panda Strategies], SEOmoz
• When I change domains, how long should I leave the redirects in place?, YouTube

Social Media

• Facebook Wants to Add Friends in Washington, New York Times
• How Digg is Built, Digg About
• Social Media Market Research in 3 Easy Steps [Guaranteed Success], Search Engine People
• Twitter Founder Jack Dorsey Wants to Make Service More Mainstream, Wall Street Journal

Web Analytics

• Understanding Google Analytics Custom Reports, cutroni.com
• Google Analytics Users Can’t Remove Site Profiles, Search Engine Roundtable

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• eBay to Acquire GSI Commerce: What Are Ecommerce Implications? – eBay announced its plans to acquire GSI Commerce (for a total of $2.4 billion). What does this deal mean for the ecommerce landscape?
• New research proves that RESPONDING to negative feedback online benefits companies – 18% of customers that got a company response to negative review became loyal customers as a result.
• Why Quality Is The Only Sustainable SEO Strategy – Adam Audette's argument for quality as the the only viable long-term solution for SEO success.