SearchCap: The Day In Search, March 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Traffic Estimates Return To Google Maps

    About a year ago, Google dropped traffic estimates from Google Maps driving directions and now they are back in the form of “current traffic conditions.” To see the traffic conditions, go to Google Maps and type directions from point A to point B. Google will show you the “current traffic conditions,” note these are not [...]

  • SEO Featured In National Car Rental Commercial

    National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that [...]

  • Report: Google Makes $10 Per Android User Per Year

    An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There’s no overt discussion of revenues in the documents. [...]

  • Keyword Expansion Resources & Strategies For Retailers

    Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space [...]

  • Understanding The Limits Of Attribution

    While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I believe that the evolution of attribution and media mix modeling technology [...]

  • The Golden Triad Of Search Marketing: How To Leverage It For Massive Success

    John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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