Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Kumo: Microsoft Tests Search Ideas With Its Own Employees
Like many others, I saw the mention that came out on LiveSide earlier today about Microsoft’s new search interface and potential “Kumo” brand change. Now we, along with others, have received an internal memo about the changes along with some further screenshots Before jumping in, let’s talk about the brand change. I’ve lost track of the [...]
- Boost SEM Campaign ROI with Search Analytics – Find Out How March 31-April1
Need to measure the value of your SEO and PPC campaigns to get more budget – or hold on to what you have? Want to jumpstart a testing program and determine how best to convert your web site visitors? Attend Search Marketing Expo – SMX Search Analytics and learn tactics to maximize your search marketing [...]
- Cuil Announces New Layout, Other Updates
Cuil, the search engine that launched to great hype last year and seems to have disappeared since then, announced changes to its design, content, and backend today. When Cuil launched last summer, the site’s design was one of its primary distinguishing features — it used a three-column layout that gave equal weight to a variety of [...]
- Why Link Building Must Go In-House
Why in the world would someone who earns a living building links write that you need to stop hiring other people to build your links and start doing it yourself? Because that’s what’s in your best interest. If you hope to survive this down economy, and thrive long term once things improve, now is a great time [...]
- Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase
eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies. MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to [...]
- Jon Stewart Explains Twitter & Stephen Colbert On Wikipedia
Like many people, I got a chuckle out of Jon Stewart’s recent send-up of Twitter on the Daily Show. If you haven’t seen it, the clip is below. I also thought it went nicely with the clip from Stephen Colbert on Wikipedia from back in 2006. So enjoy the double feature. Now if we can [...]
- MapQuest Launches Enhanced Biz Locator, Puts Brands On The Map
MapQuest has beefed up its business locator tool. A scrolling vertical bar now appears on the upper right of every map allowing users to populate any map quickly and simply with different categories of businesses or, in the case of advertisers, with specific brand locations.
Here’s what happens when you click the logo for Holiday Inn [...]
- Twitter & Google Maps Help Find Lost Skiers
The Google Maps Mania Blog reports that Twitter in conjunction with Google Maps has helped locate a couple lost skiers. The blog post said, “group of technology entrepreneurs on a skiing vacation in Verbier in the Alps lost two of their party.” Alex Hoye used Twitter to send out the request, then found [...]
- How To Use Images Successfully On Social Media Sites
Images are one of the most popular forms of social media news content for a variety of reasons. This form of media is easily consumed, transfers information quickly, usually requires less reading and can project a great deal of information (many times more so than text). People are busy and not willing to give away [...]
Search News From Around The Web:
Applications & Portal Features
- Chatting away on iGoogle…, Official Google Blog
- Google Tasks, a Standalone App, Google Blogoscoped
- Introducing Labs for Google Code, Google Code Blog
- Is Push Gmail Coming to iPhone?, Search Engine Roundtable
Business Issues
- Bad Year For Bonuses? Not For Google Execs, paidContent.org
- LIVE: Google CEO Eric Schmidt At Morgan Stanley Conference, Business Insider
- Niniane Wang Has Quit Google, Google Blogoscoped
- Sequoia Pumps More Funding Into Search Marketing Startup Kenshoo, TechCrunch
- Twitter is to Facebook as Google was to Yahoo!, Elad Blog
- Yahoo CEO says company in strong position for search talks, MarketWatch
- Yahoo’s Bartz: Search data critical to us; I use Google Maps, ZDNet
Local, Maps & Mobile
- California Lawmaker Wants Online Map Images Blurred, New York Times
- Dutch local search engine iLocal goes open source, Search Cowboys
- Find Restaurants, Hotels, Parking Garages, Movie Theatres, and Gas Stations, in one click!, MapQuest Blog
- LBC Use Case: When NOT to delete an LBC listing, Mike Blumenthal
- What’s New on the MapQuest Home Page, MapQuest Blog
Link Building
- Craiglist Adds NoFollow Meta Tag To Pages, Search Engine Roundtable
- Is Your Content Link-Thirsty?, SEO.com
- Paid posts should not affect search engines, Matt Cutts
- Poll: Should URL Shortening Services Pass Link Value?, Search Engine Roundtable
Paid Search & Contextual
- 4 Tools You Should Be Using, Yahoo! Search Marketing Blog
- 5 Things You May Not Know about Google’s Content Network in 2009, Serengeti Communications
- Common AdWords Mistakes, ThinkProspect
- Grow Conversions During the Credit Crunch with Deep Links, adCenter Blog for Advertisers
- Is a Bug Allowing Extended AdWords Titles?, Search Engine Roundtable
- Real Impact of Google Quality Score In AdWords PPC, Search Engine Journal
- Ryanair wants you to click Google AdSense ads, not buy flights, JenSense
- Why Does AdSense Love Spam & Scraper Sites, ShoeMoney
SEM Industry
- Announcing Blogscape and SEOmoz Labs, SEOmoz
- Recession Spurs Search Engine Spammers, MediaPost
- SES New York Liveblog Schedule, SEO Training & Special Events, BruceClay.com
- IM Spring Break Tickets Now $379 : Incredible Value, Search Engine Journal
- Interviewed on SEO 101, Yoast
- Notes from the Search Masters Conference at Google, Digital Inspiration
- Video: SEO Metrics to Replace PageRank?, WebProNews
SEO & SEM
- A Powerful Reason to get Ranked on Google!, Vertical Measures
- 7 Essential SEO Cheat Sheets, Search Engine Journal
- Google Starts Emailing Webmasters Regarding Web Site Issues Again, Search Engine Roundtable
- How Much of YOUR PageRank Are You Wasting on Twitter?, SEO Book
- Hugo Guzman: Deconstructing the Google ‘Brand?’ Algorithm, SEO Book
- Is the Pay-for-Performance SEO Model Still Viable?, Search Engine Guide
- Productivity Tips for Busy Search Marketers, SearchRank Blog
- Test Your Page Title with PPC, Daily SEO Tip
- Why Google won’t remove that page you don’t like, Matt Cutts
Social Media
- Charlie Rose With Evan Williams, Charlie Rose
- Video: Jon Stewart explains Twitter (or tries to), VentureBeat
Video, Music & Image Search
- More videos for everyone!, Yodel Anecdotal
- President Obama ditches YouTube embedding, Econsultancy
- Video search engine Truveo has best coverage in Europe, AOL Corporate
- Youku Removes Baidu Block, JLM Pacific Epoch
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 7 Essential SEO Cheat Sheets
- Free Backlink Checkers – Research Anything You Need
- PRLeap Embeds Press Release on Blogs
- Advice on outsourcing content creation and copywriting online
- Reddit’s New Onesie and The First Baby Redditor
- 5 Ways to Optimize Your Existing Links for Maximum SEO Benefit
- 10 Ways to Chase Down Your Visitors
Related Topics: SearchCap
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