SearchCap: The Day In Search, March 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Turn Back Google’s Clock With Retro Links Script

    Back in the day, when some of us old-timer SEOs used to walk to work in the snow (uphill both ways), we’d get to our desks, fire up our 14.4 modems, pop in a floppy disk, listen to our favorite songs on a Sony Walkman cassette player and optimize that meta keywords tag like there [...]

  • Microsoft’s Dr. Qi Lu, Google’s Matt Cutts To Keynote Search Marketing Expo – SMX Advanced June 2-3 in Seattle

    Search Marketing Expo – SMX Advanced returns to Seattle June 2-3 with a cutting edge agenda specifically created for experienced search engine marketers. SMX Advanced sessions are fast paced and sophisticated, packed with extended Q&A. Presenters will jump right in to cover today’s hot button search engine marketing issues, including paid search advertising (PPC), search [...]

  • Microsoft Releases Large Volume Of New Images For Maps

    Virtual Earth, which has been somewhat in the shadow of Google Maps and Earth released a large volume of new images for Live Search Maps for a range of countries and cities around the globe. The imagery allows you to get in very close, so you can see how far your hotel is exactly from the [...]

  • Google Expands AdWords Fav Icon Test

    Earlier this month we reported on Google’s test of favicons in Germany and Poland in AdWords. Subsequently I was alerted by someone in email that this was happening in the UK as well. Dave Naylor noticed it today in the UK and has some screenshots. I was unable to find any conducting various searches on [...]

  • March ‘09 Yahoo Search Update

    SEOs and Webmasters are noticing major shifts in the Yahoo Search results over the weekend. I reported the threads discussing the changes at the Search Engine Roundtable and noted that Yahoo has yet to post a “weather report” on this update at the Yahoo Search Blog. Yahoo promised that they would continue to provide “weather [...]

  • Google Kills Video Ad Units After Poor Performance

    The Inside AdSense blog announced that Google will be discontinuing the Google Video units. Google Video units launched in October 2007 but due to not living up to the expectations Google hoped for, Google is going to “retire” the feature by the end of April. In fact, many publishers were recently not happy with the [...]

  • Amongst Google Layoffs, Google Continues To Hire

    Last week, Google laid off 200 sales and marketing employees but this does not mean Google is not hiring. Google layoffs don’t stop hiring efforts from Reuters reports Google has 360 job openings on their web site. A Google spokesperson has confirmed that Google is still hiring, amongst those layoffs. In fact, 30 or [...]

  • Google: Some AdWords Ads May Exceed Character Limit

    Over the course of the past month or two, there have been several reports that Google is allowing AdWords ads to have extended character limits, above what is allowed in the guidelines. I reported this at the Search Engine Roundtable earlier this month, where Google told me “We haven’t changed our AdWords policy regarding [...]

  • Ignoring The Content Network? Think Again To Vastly Improve Conversions

    Search page views make up fewer than 5% of all page views on the web. By default, that means that content network impressions are the other 95%+ of all page view on the web. So why are so many people still shunning the content networks in favor of the comparatively tiny exposure offered by search [...]

  • Useless SEO Terms

    Back in the early days of search engines and search engine optimization it was an anything goes environment. Initially, SEOs stuffed reams of keywords into their page to get their pages to rank. Then when links became the driving force in rankings SEOs moved into link buying. The problem with all this [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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