SearchCap: The Day In Search, March 4, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • IAC Cuts 8% Of & Kills Search Engine
    IAC’s to Cut Staff, Outlines New Search Strategy from the Wall Street Journal reports IAC has cut 8% of’s workforce, by letting go 40 people. Not only that, the Wall Street Journal says IAC is changing the strategy of the search engine to “focus to better answering search…
  • Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg
    Facebook announced Sheryl Sandberg as the new Chief Operating Officer of Facebook. Sandberg worked at Google for six years at Google as Vice President of Global Online Sales & Operations. Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand…
  • Search Illustrated: Building Trust Through Search Marketing
    Search marketers know it’s important to optimize company websites in order to be found on search engines. But, customers’ trust can be grown through so many additional avenues. Today’s infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies’…
  • Say It Right! The Art of Commenting On Social News Sites
    One of the most overlooked but important keys to success on social news sites is commenting (expressing a personal opinion or belief). One of the biggest draws for many social news sites is that you can interact with fellow members and the submitters through comments. Many users go to…
  • How Social Media Becomes Link Fertilizer
    The title of this article doesn’t mean I’m changing my position on social media as link driver. Yes, it’s possible, but for the overwhelming majority of web sites, a widespread and costly social linking strategy is a waste of time and money. Go ahead, call me a heretic, but…
  • Need More Link Building Advice? Here Are 12 Experts
    Pole Positioning Marketing has compiled yet another link building advice article. This one is very good, it asks 12 link building experts to provide a link building tip that you might not find elsewhere. The advice comes in both short and long form from Patrick Altoft, Hamlet Batista, Jim Boykin,…
  • Yahoo onePlace: Think Of It As MyYahoo For Mobile
    This morning Yahoo announced a new mobile application called “onePlace.” The application isn’t yet available but appears to be an elegant mobile bookmarking system that is highly customizable and features an RSS reader, but can accommodate any type of content: news feeds, web sites, videos, images, search queries. A shorthand…
  • And The SMX West 2008 Schwag Awards Go To…
    As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it’s super hard to choose the “best” piece. Therefore, I’m…
  • Google: Not American’s Most Admired Company (But Almost)
    FORTUNE magazine released its America’s Most Admired Companies of 2008 list and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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