Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Why So Many Companies Fail At Enterprise SEO
A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, that sustained SEO success can occur. Yes, brands are still a very strong signal when it comes to ranking, however, recent advancements like “authorship rank” and Search Plus Your World have hyper-focused [...]
- Google Enables Cross-Platform Local Search (As Carrot To Relinquish Your Privacy)
Google is enabling people to gain access to PC search histories on their mobile browsers (Android, iPhone). Conduct a (local) search on the PC and later get the information on your smartphone — if you’re logged in and have Web History enabled. Google says this makes it convenient for people to search for local places [...]
- Google Sent Over 700,000 Messages Via Webmaster Tools In Past Two Months
At SMX West last week Tiffany Oberoi from Google shared that Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google has sent since launching Google Webmaster Tools message [...]
- Keeping Up With Google: Bing Launches New “Search Quality Insights” Series
Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide a more behind-the-scenes look at its search engine. You know, like “Search Quality Highlights” series that Google launched last December. What’s going on with these? And how does Bing’s latest post help Google on [...]
- Untangling Your Mobile Metrics With Better Redirects
A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone. The trouble is potentially two-fold: not only is it hard to [...]
- Hot Off The Press: PPC News, Tips & Tools From SMX West
Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some time outdoors before the first crocuses pop out of the ground. Some folks prefer to get outside onto the ski slopes while others head south to grab some rays [...]
- Now Is The Time To Take Your Local Business Mobile
In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to maximize your business’ visibility, ensure a great customer experience and ultimately drive new sales through smartphones all depend on you understanding the mobile landscape and laying the foundation for success. Here’s a quick guide [...]
- Google Faces “Innovator’s Dilemma” As It Prepares Response To Siri
We’ve heard the search-related mantra “answers not links” so many times over the past few years that it sounds like a cliche. However in a mobile context the phrase has more meaning: a page of Google search results is ill-suited to the mobile use case. While Google has done many things to make it easier [...]
- SMX Advanced Registration Open – Best Rate Available Until March 24
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced, June 5-6 in Seattle, WA. Register now to reserve your spot at SMX Advanced, which has sold out five consecutive years. The focus of SMX Advanced is unique. [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook Ads: The Message Is In The Media
- Banner-Ad Essentials: Top Tips For Improving Display Media Performance
- Inept Lobbying By Anti-Google Front Group Does More Harm Than Good For Microsoft
- Bing Buys Up The First Mega-Sized Facebook Log-Out Ad Placement
- Foursquare Breaks Up With Google Maps, Is It The Beginning Of A Trend?
Search News From Around The Web:
Business Issues
- Spain refers Google privacy complaints to EU’s top court, Reuters
- Exclusive: Yahoo Labs Head Raghavan Departing to Google, AllThingsD
- Supreme Court Won’t Hear Perfect 10′s Photo-Copyright Suit Against Google, Wall Street Journal
- The Search for a New Business Model, Project for Excellence in Journalism (PEJ)
- Web Analytics Association Becomes Digital Analytics Association, Web Analytics Association
- Yahoo’s New CEO Preps Major Restructuring, Including Big Layoffs, AllThingsD
Local, Maps & Mobile
- Apple’s iOS runs HTML5 games three times faster than Android, VentureBeat
- Google Mobile Business to Grow 80% in 2012: Munster, eWeek.com
Link Building
- 5 Practical Link Building Strategies for Local Businesse, Search Engine People
- Network your way to link building success, distilled
Paid Search & Contextual
- Sites Dimension For Google AdSense For Search Too Hard To Implement, Search Engine Roundtable
Searching
- 3 things you need to know about Yandex search, Search Cowboys
- Do advanced, structured searches with Sehrch, Pandia
SEM Industry
- SEO Leaders Discuss Search Engine Optimisation in 2012, Hit Reach
- Why I Quit SEO, PPC Associates Blog
SEO & SEM
- One Year Later: How Google Panda Changed Our Business, TechCrunch
- 13 Best-Practices for Picking Google Places Business Categories, LocalVisibilitySystem.com
- Going Universal: How to Leverage Universal Search to Increase ROI, Marketing Pilgrim
- Google Webmaster Help Says "Correlation Does Not Imply Causation", Search Engine Roundtable
- How to Leverage Content Communities to Expand Your Brand Reach, SEOmoz
- March 2012 Google Webmaster Report: Panda 3.3, PageRank & More, Search Engine Roundtable
- My Favorite Worst SEO Leads, Search Engine Journal
- Search Marketing Madness 2012, PPC Hero
- SEO & Personalization: An Evolving Relationship, Search Engine Watch
Social Media
- Google+ Adds New Mask Effects for Hangouts, thenextweb.com
- Twitter & Facebook share a problem: Proving social ads work, gigaom.com
- HOW TO: Search Twitter from Google Spreadsheets and Excel, internetmarketingninjas.com
Video, Music & Image Search
- "Algorithms can have errors": One man’s quest to purge horrific pictures from his Google results, Ars Technica
Web Analytics
Related Topics: Channel: Other | SearchCap
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