SearchCap: The Day In Search, March 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The patent was filed on August 25, 2009 by Google’s Matt Cutts and Fritz Schneider. It was awarded today after being in pending status for over 3 years. The abstract reads: A system detects hidden elements in [...]
  • Web Spam Archive Tool Saves Google’s Live Spam For More Than Just Recent Results One of the more interesting aspects of Google’s recently released “How Search Works” interactive infographic were the live examples of spam that were recently removed. The features allow users to see live spam that was recently removed (once they clicked through the disclaimer that offensive material may be included.) Just 4 days later our own RustyBrick (the [...]
  • Interflora Is Back: What Did They Fix & How Did They Come Back So Fast? Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials also counting as paid links if they pass Page Rank (i.e. do not have NOFOLLOW tags on them). Now, just this past Sunday, a [...]
  • Flush With New Cash, Structured Data Engine FindTheBest Ready To Make It Move It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees [...]
  • Why Pay Per Click Is Such A Beautiful Tool For SEO SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This shouldn’t really be the case, but is. If you start to think of PPC as a device of SEO, it takes on a very different light and your own attitude shifts slightly. [...]
  • The Lasting Effect Of Memes & Social Media Timing They say timing is everything. This couldn’t be truer than when it comes to Social Media. One wrong move could spell a PR nightmare. It feels like we are walking on egg shells sometimes. Just look at what happened with poor Beyoncé. She made a fantastic performance at the Superbowl and then this: Why this became [...]
  • Google Maps App For iPhone Upgrade Adds Local Icons, Google Contacts & More Countries Google announced an upgrade to the Google Maps for iPhone app that was originally released in December 2012. The update is version 1.1 and is available in the App Store as a free update. The changes include improved search for local venues, integration with your contacts and the addition of new countries. Local Icons To [...]
  • Wanted: Session Ideas For SMX Advanced Do you have a topic you’d like to see covered in a session at SMX Advanced on June 11-12, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can [...]
  • Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… In the latest video from Google’s head of search spam, Matt Cutts, he addresses Google’s standards for manually removing spam from the Google index. Matt Cutts first said and repeated it a couple times within the video that Google will not penalize or ban a site that is being critical of Google. Matt said: “One [...]
  • Live @ SMX West: Being National, Going Local Many businesses are fortunate to have widely recognized brands operating across countries or even the world, yet conduct much of their business locally. Retailers, real-estate agencies, home-service providers, B2B organizations… online marketing is essential for all of these types of businesses, but there can be a downside to being nationally recognized when you’re trying to [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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