SearchCap: The Day In Search, March 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• When The Going Gets Tough, The Links Get Blamed

  Links are usually the first thing that people look at when something happens in the SERPs. Surely, if your rankings fall, you must just have crap links, right? Well look elsewhere too…because I’m here to tell you that immediately blaming the links and not looking for problems elsewhere won’t always get those rankings back up. […]
• Cutting Through The Confusion Of Google’s Guidance To Multilingual Website Owners

  Google speakers at both the International Search Summit San Jose and SMX West went to town on how multilingual website owners should proceed when geo-targeting their sites using the canonical and hreflang tags. Susan Moskwa provided a very helpful session on the Monday at the International Search Summit event and was followed by Maile Ohye […]

• Associated Press To Use Google Maps For Super Tuesday Results

  Just a week after Foursquare said it would drop Google Maps, the Associated Press announced it will use the application to distribute Super Tuesday primary results to AP Election Services subscribers. AP will supply the feed of vote results and subscribers will be able to use Google Maps to display on their websites or on […]

• Google Webmaster Tools Finally Adds User Administration

  One of the most sought after features in Google Webmaster Tools was to easily give third-party people access to your Google Webmaster Tools account without giving over your own username and password and without giving them full control of your site. Google has finally satisfied this request by adding user administration to Google Webmaster Tools. […]

• Google "Search Plus Your World" To Launch Beyond US? Likely, As Secure Search Set To Expand

  Google has announced that by default, it will begin encrypting search beyond Google.com in the coming weeks. Since the reason Google uses secure search is primarily to enable its “Search Plus Your World” personalized results, this means SPYW is likely to expand beyond the US. It also means that search marketers can expect the percentage […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Effective B2B Link Building – Webcast Next Week Features Debra Mastaler
• Android Market Becomes “Google Play,” Reflects Google’s Multiplatform Content Aims
• Report: Twitter Still Sees Booming Growth While Facebook Slows
• Creating A Cross-Informed Customer In A Multi-Channel World

Search News From Around The Web:

Applications & Portal Features

• Improved discussions, search scanned text in PDFs, and more, Google Docs Blog

Business Issues

• Apple and Google to Meet with Senator Over Privacy, New York Times
• Google Ordered by Judge to Give Apple Information on Android Development, Bloomberg
• After Acquiring 79 Companies in 2011, Google Has Bought Zero This Year, AllThingsD
• Checking In With the Foursquare Founder Parting: More "Tense", AllThingsD

Local, Maps & Mobile

• comScore Reports January 2012 U.S. Mobile Subscriber Market Share, comScore

Link Building

• The Link Prospector’s Guide to the Tilde, Search Engine Watch

Paid Search & Contextual

• Frequently Asked Questions for the AdSense Management API, Google Ads Developer Blog

Searching

• Scholarly Articles For Everyone! JSTORs Register and Read Program Launches, infodocket.com

SEO & SEM

• 14 Tips for Success in Marketing to Mobile Users, internetmarketingninjas.com
• AdWords and AdSense statistics temporarily delayed, Inside AdWords
• Google crawler issues ., dixonjones.com
• How Internet Service Providers Affect SEO, SEO Theory
• Keeping your free hosting service valuable for searchers, Official Google Webmaster Central Blog
• Startup SEO – What SEOs Need to Know, distilled
• The New PageRank, Same as the Old PageRank?, SEO By The Sea

Social Media

• Countering the Google Plus Image Problem, New York Times
• Targeting Your Local Market with Twitter, Search Engine People
• Twitter Now Available in Arabic, Farsi, Hebrew and Urdu, Twitter Blog

Other Items

• Google Waltz Lab teaches Stanford students to think on their feet, news.stanford.edu