SearchCap: The Day In Search, March 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion for search and an easier web browser for results. Top Tweets In Search Results Some searches within the mobile Twitter interface may separate out top Tweets from the rest of the results. To see [...]
  • Microsoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search & navigate cascades of people passing content on social media and distinguish between things that are not just popular but also become viral in a sense that they are being passed from one person to the next over many generations. ViralSearch [...]
  • Why You Should Give Some Of Your PPC Spend To A Conversion Optimizer You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic math that will support my claims. If you’re spending money on a pay-per-click campaign or spending someone else’s money on a pay-per-click campaign, you should give some of [...]
  • Keys To Making The Most Out Of Search Data Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I think we should consider the use cases beyond just an SEM campaign. There are various search entities where data [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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