Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Effective B2B Link Building – Webcast Next Week Features Debra Mastaler
Search Marketing Now will host a webcast next Wednesday, March 14 at 1 PMEST. “Effective B2B Link Building” will feature Debra Mastaler of Alliance-Link and Scott Fasser of Optify, who will discuss the various ways that B2B marketers can create an effective link-building strategy. The webcast, which is free, will include a live Q+A session [...]
- How To Use Search Retargeting Data For Site Retargeting
Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site targeting, and this detail is often overlooked. Above all targeting strategies, site retargeting goes hand-in-hand [...]
- UGC + Search Collide: Jesus, Jelly & Susan G. Komen
The first rule of social media marketing is to have a great product. File that rule away while you read on . . . Companies are increasingly integrating user generated content, reviews and social media into their overall marketing initiatives. In principle, this seems like a good idea. In practice, it can falter. I’m going [...]
- How To Design Your Website For Dollars, Not Your Ego
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like [...]
- 4 Proven Methods For Improving B2B Ad Targeting
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires [...]
- Google Meets Miss Manners, Encourages Searchers To Thank Those Who +1′d Content
DEAR MISS GOOGLE: When I searched for something using your service, I found a friend had +1′d one of the of listings. What should one do in this case? GENTLE SEARCHER: It’s always polite in these situations to thank your kind friend. In fact, I’ve added a new “Thank” feature allowing you to do exactly [...]
- Looking For Session Ideas For SMX Advanced 2012
Soon, it’ll be time to do the agenda for our SMX Advanced search marketing conference in Seattle this June 5-6. This is always the toughest show to program, because all the attendees expect mind-blowing advanced content (and get it, which is why it sells out each year). I’m looking for help. Got a session idea [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- The Google +1 Button Gets A Google+ Themed Makeover
- How To Watch Apple’s “See & Touch” Event Live (Sort Of)
- Infographic: What Should You Be Testing On Your Site?
- US Now Has More Than 100 Million Smartphone Users — comScore
- Once Upon a Tweet: Telling Stories In Twitter
- The Basics: Numbers That Matter In Email Marketing
Search News From Around The Web:
Local, Maps & Mobile
- Announcing: Bing Maps for Metro Style Apps, Bing Maps Blog
- A completely redesigned Google Search App for Windows 7.5 phones, Official Google Mobile Blog
- Apple Introduces New iPad, thenextweb.com
- Google Places: Review Bug Or New Link to A Google Property?, Mike Blumenthal
Searching
- Bring Back Keyword Highlighting to Google Cache, Google Operating System
SEO & SEM
- Timeless Tips for Making In-House SEO Work, BruceClay.com
- 10 Ways to Increase Your PPC CTR, PPC Hero
- Does Anyone Know The Google Algorithm?, Search Engine Roundtable
- Fortune 500 Corporate Enterprise SEO Solutions For Large Companies, SEO Book
- Google Sending Notifications Of Low-Quality Pages, Search Engine Roundtable
- When might Google take action on an entire freehost?, YouTube
Social Media
- Can you generate new business using Twitter?, Vertical Measures
- The Art of Setting Facebook KPIs, SEOptimise
Video, Music & Image Search
- Looking ahead in the YouTube player, YouTube Blog
- 64 Percent of UK Online Video Audience Exposed to Video Ads in January, comScore
Related Topics: Channel: Other | SearchCap
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