SearchCap: The Day In Search, March 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Effective B2B Link Building – Webcast Next Week Features Debra Mastaler

    Search Marketing Now will host a webcast next Wednesday, March 14 at 1 PMEST. “Effective B2B Link Building” will feature Debra Mastaler of Alliance-Link and Scott Fasser of Optify, who will discuss the various ways that B2B marketers can create an effective link-building strategy. The webcast, which is free, will include a live Q+A session [...]

  • How To Use Search Retargeting Data For Site Retargeting

    Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site targeting, and this detail is often overlooked. Above all targeting strategies, site retargeting goes hand-in-hand [...]

  • UGC + Search Collide: Jesus, Jelly & Susan G. Komen

    The first rule of social media marketing is to have a great product. File that rule away while you read on . . . Companies are increasingly integrating user generated content, reviews and social media into their overall marketing initiatives. In principle, this seems like a good idea. In practice, it can falter. I’m going [...]

  • How To Design Your Website For Dollars, Not Your Ego

    My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like [...]

  • 4 Proven Methods For Improving B2B Ad Targeting

    B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires [...]

  • Google Meets Miss Manners, Encourages Searchers To Thank Those Who +1′d Content

    DEAR MISS GOOGLE: When I searched for something using your service, I found a friend had +1′d one of the of listings. What should one do in this case? GENTLE SEARCHER: It’s always polite in these situations to thank your kind friend. In fact, I’ve added a new “Thank” feature allowing you to do exactly [...]

  • Looking For Session Ideas For SMX Advanced 2012

    Soon, it’ll be time to do the agenda for our SMX Advanced search marketing conference in Seattle this June 5-6. This is always the toughest show to program, because all the attendees expect mind-blowing advanced content (and get it, which is why it sells out each year). I’m looking for help. Got a session idea [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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