SearchCap: The Day In Search, March 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
Barry Schwartz on March 7, 2013 at 5:00 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Facebook Updates Newsfeed, No Impact On Graph Search (Today)
We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” How To Get The New Facebook News Feed Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s New News Feed: The Before & After Look None […] - Search Engine Land’s SMX West Starts Monday – Be There, March 11-13 in San Jose!
Join the editorial team of Search Engine Land and over 120 search marketing experts at SMX West! With over 50 sessions and keynotes, multiple networking activities, and access to leading solution providers like Covario, DoubleClick Search, Google and Marin Software, you’ll get the tactics and tools you need to exceed your marketing and sales goals. […] - Blind Study Finds YP Local Results Beat Google, Bing, Yahoo
A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period. I can hear the skepticism: “It’s sponsored […] - The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […] - Enhanced Campaigns: The Future Is Now
Enhanced Campaigns are the most important architectural change to Google AdWords since it moved from the right rail to take the place of “premium placements” in 2004. Much of the early commentary has focused on the version 1.0 implementation. It is important for Enterprise SEM program managers to start thinking hard and deep about the […] - Did Google Just Penalize Another Link Network? SAPE Links
Unconfirmed reports are surfacing throughout the SEO community that Google has penalized yet another link network. The rumors within the industry are that the link network targeted by Google is named SAPE links. Webmasters who have used the SAPE link network are reporting that their sites have taken hard penalties within Google, resulting in a […] - Infographic: Google’s Mobile World, From Ads To Apps To Android
Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android. It includes everything from ads, to offers, to apps like Google Now and yes, even Google Glass. The folks at WordStream have put together an excellent infographic covering 20 different ways that […] - Live @ SMX West: Meet Facebook Graph Search
In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to […] - Enhanced Campaigns: Offer Extensions & Location Targeting Explained
Google released more details on its Mobile Ads Blog today about offer extensions and location targeting tools available in the new enhanced campaigns. Location Targeting With Better Reporting One of the main features of enhanced campaigns is that advertisers can target multiple locations within one campaign and adjust bids based on a multiple of the […] - Google Demotes The Pirate Bay UK Search Ranking
TorrentFreak is reporting that Google is demoting the rank of the search result for the phrase “Pirate Bay”, the well-known BitTorrent tracker, on the UK version of Google. TorrentFreak research shows the actual Pirate Bay website is not listed in the first 100 results when searching on the UK site (independent of location) but continues […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook’s New News Feed: The Before & After Look
- Facebook Newsfeed Evolving Into “The Best Personalized Newspaper”
- How To Get The New Facebook News Feed
- Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed
- SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now
- The New Facebook News Feed: Richer Content & Pick Your Own Feed
- Twitter Locally
- Report: Local-Mobile Ad Targeting Offers Big Performance Lift
- 10 Tips For Getting The Most Out Of Marketing Via Foursquare
- My, What A Big Profile Page & Cover Photo You Have, Google+
Search News From Around The Web:
Business Issues
- Google and MPEG LA settle long-running VP8/H.264 patent dispute, ZDNet
- Microsoft’s Patent Lawsuit Against Google Could Shut Down Google Maps In Germany, TechCrunch
- Yahoo pays CEO $1.1 million for 5 months of work, CBS News
Local Search & Maps
- Expanding Street View in Europe, Google LatLong
- Google+ Local Management Page May Show “Serving Customer In”, Search Engine Roundtable
- Google’s location-aware pocket tour guide app Field Trip comes to iOS, The Next Web
- How To Start Getting Reviews From Your Customers, koozai.com
- Video Results Now Available in the Bing for Windows 8 App, Bing Blogs
Link Building
- 3 Tips to Avoid Saturating Your Link Profile and Anchor Text, Search Engine People
- 7 Tips For Finding Your Competitors’ Linkable Assets and RCS, SEER Interactive
- How to Identify Quality Citation Sources, Whitespark Blog
Paid Search
- Art, Copy & Code: a series of experiments to re-imagine advertising, Official Google Blog
- Building for the Future: an update on DFP and the end of DART, Google Ads Developer Blog
Searching
- Decoding Medical Prescriptions with Wolfram|Alpha, Wolfram|Alpha Blog
- Public Alerts for Google Search, Google Now and Google Maps available in Japan, Official Google Blog
- Trulia Launches Trulia Suggests, A Recommendation Engine For Real Estate, TechCrunch
- Under the Hood: Building out the infrastructure for Graph Search, Facebook
SEO & SEM
- 4 Powerful Local SEO and Content Marketing Strategies No One is Talking About, thesaleslion.com
- GinzaMetrics Announces Automated Keyword Management for SEO and Content Management Platform, PR Web
- How to Think Like Google, quicksprout.com
- Lance Armstrong, professional ethics & SEO, The SEO Ace
- March 2013 Google Webmaster Report: SAPE, Advertorials & How Search Works, Search Engine Roundtable
- On-Page SEO: Past, Present & Future, SEO.com
- The Google AdWords Landscape (Infographic), SEOmoz
- Updated: Google snippet trick tips for success, seocopywriting.com
- When Redesigning Your Website, Don’t Kill Your SEO: Part 3, Search Marketing Standard
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