SearchCap: The Day In Search, March 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” How To Get The New Facebook News Feed Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed Facebook’s New News Feed: The Before & After Look None [...]
  • Search Engine Land’s SMX West Starts Monday – Be There, March 11-13 in San Jose! Join the editorial team of Search Engine Land and over 120 search marketing experts at SMX West! With over 50 sessions and keynotes, multiple networking activities, and access to leading solution providers like Covario, DoubleClick Search, Google and Marin Software, you’ll get the tactics and tools you need to exceed your marketing and sales goals. [...]
  • Blind Study Finds YP Local Results Beat Google, Bing, Yahoo A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period. I can hear the skepticism: “It’s sponsored [...]
  • The Search Engine We REALLY Want To See Google (Or Microsoft) Build When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on [...]
  • Enhanced Campaigns: The Future Is Now Enhanced Campaigns are the most important architectural change to Google AdWords since it moved from the right rail to take the place of “premium placements” in 2004. Much of the early commentary has focused on the version 1.0 implementation. It is important for Enterprise SEM program managers to start thinking hard and deep about the [...]
  • Did Google Just Penalize Another Link Network? SAPE Links Unconfirmed reports are surfacing throughout the SEO community that Google has penalized yet another link network. The rumors within the industry are that the link network targeted by Google is named SAPE links. Webmasters who have used the SAPE link network are reporting that their sites have taken hard penalties within Google, resulting in a [...]
  • Infographic: Google’s Mobile World, From Ads To Apps To Android Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android. It includes everything from ads, to offers, to apps like Google Now and yes, even Google Glass. The folks at WordStream have put together an excellent infographic covering 20 different ways that [...]
  • Live @ SMX West: Meet Facebook Graph Search In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to [...]
  • Enhanced Campaigns: Offer Extensions & Location Targeting Explained Google released more details on its Mobile Ads Blog today about offer extensions and location targeting tools available in the new enhanced campaigns. Location Targeting With Better Reporting One of the main features of enhanced campaigns is that advertisers can target multiple locations within one campaign and adjust bids based on a multiple of the [...]
  • Google Demotes The Pirate Bay UK Search Ranking TorrentFreak is reporting that Google is demoting the rank of the search result for the phrase “Pirate Bay”, the well-known BitTorrent tracker, on the UK version of Google. TorrentFreak research shows the actual Pirate Bay website is not listed in the first 100 results when searching on the UK site (independent of location) but continues [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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